AR

Lululemon has acquired augmented reality (AR) home fitness giant Mirror for $500 million as it seeks to capitalise on the lockdown driven home-fitness boom.

Lululemon buys AR home workout firm Mirror for $500m

July 1, 2020

Lululemon has acquired augmented reality (AR) home fitness giant Mirror for $500 million as it seeks to capitalise on the lockdown driven home-fitness boom. Mirror, which was founded four years…

Etsy has launched a new augmented reality (AR) app allowing shoppers to virtually preview over 5 million paintings, photographs and prints in their homes.

Etsy launches AR feature letting users virtually experience over 5m paintings

Apps / Mobile Augmented Reality

AR Augmented Reality Etsy

June 19, 2020

Ben Stevens

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Etsy has launched a new augmented reality (AR) app allowing shoppers to virtually preview over 5 million paintings, photographs and prints in their homes. The new app allows users to…

Asos is dramatically accelerating its augmented reality (AR) “See My Fit” roll out, allowing users to accurately see what items look like in different sizes and on different body types.

Asos ramps up roll out of AR ‘See My Fit’ app to help protect the “wellbeing of our models and staff”

Apps / Mobile Artificial Intelligence Augmented Reality News

AR Asos Augmented Reality See My Fit

May 5, 2020

Ben Stevens

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Asos is dramatically accelerating its augmented reality (AR) “See My Fit” roll out, allowing users to accurately see what items look like in different sizes and on different body types.…

Top retailers who are using augmented reality

March 16, 2020

Georgia Wright

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“Mixed reality technologies, like AR and VR, hold huge potential for organisations to offer customers new ways to bring their brand to life, whether that’s by transporting them to another…

Burberry has released its latest augmented reality (AR) feature enabling customers to view 3D renders of its items in the real world via Google Search.

Burberry has launched a new Google Search AR feature for its products

Augmented Reality News

AR Augmented Reality Burberry Google Search

February 25, 2020

Ben Stevens

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Burberry has released its latest augmented reality (AR) feature enabling customers to view 3D renders of its items in the real world via Google Search. Google announced at its I/O…

Augmented and virtual reality (AR and VR) are increasingly being used by UK shoppers to sample products before committing to a purchase, according to new research.

40% of Brits have used AR or VR to view a product before buying

Augmented Reality News Virtual Reality

AR Augmented Reality Data and Marketing Association Virtual Reality VR

February 20, 2020

Ben Stevens

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Augmented and virtual reality (AR and VR) are increasingly being used by UK shoppers to sample products before committing to a purchase, according to new research. Nearly two fifths of…

Apple has updated its augmented reality (AR) Quick Look app allowing shoppers to purchase items in-app with the touch of a button.

Apple introducing in-app purchasing to AR platform

Apps / Mobile Augmented Reality News

Apple AR Augmented Reality Quick Look

February 18, 2020

Ben Stevens

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Apple has updated its augmented reality (AR) Quick Look app allowing shoppers to purchase items in-app with the touch of a button. Quick Look, launched in 2018, allows retailers to…

John Lewis is launching a new augmented reality feature to its iOS app allowing shoppers to virtually place sofas in their home before purchase.

John Lewis launches Virtual Sofa AR feature to its app

Augmented Reality News

AR Augmented Reality John Lewis Virtual Sofa

February 4, 2020

Ben Stevens

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John Lewis is launching a new augmented reality feature to its iOS app allowing shoppers to virtually place sofas in their home before purchase. ‘Virtual Sofa’ is set to be…

Pinterest has become the latest online platform to launch an augmented reality (AR) virtual lipstick “try on” app.

Pinterest launches AR virtual lipstick “try on” tech

Apps / Mobile Augmented Reality News

AR Augmented Reality Pinterest Try On

January 29, 2020

Ben Stevens

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Pinterest has become the latest online platform to launch an augmented reality (AR) virtual lipstick “try on” app. Shoppers using the Pinterest mobile app can now open the open the…

Asos launches ‘See My Fit’ AR app displaying products on 16 different virtual models

Augmented Reality Ecommerce News

AR Asos Augmented Reality See My Fit

January 14, 2020

Ben Stevens

No Comments

Asos has launched a new augmented reality (AR) app allowing users to see what items look like in different sizes and on different body types. ‘See My Fit’ is being…

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Here’s what the UK’s biggest retailers really do with your data

03/08/2020 11:37 AM

Ever wonder what you’re agreeing to when you agree to terms and conditions when shopping with the likes of Amazon, Asos, Zara and Nike? Charged has teamed up with Rightly.co.uk…

AR

Lululemon buys AR home workout firm Mirror for $500m

Etsy launches AR feature letting users virtually experience over 5m paintings

Asos ramps up roll out of AR ‘See My Fit’ app to help protect the “wellbeing of our models and staff”

Top retailers who are using augmented reality

Burberry has launched a new Google Search AR feature for its products

40% of Brits have used AR or VR to view a product before buying

Apple introducing in-app purchasing to AR platform

John Lewis launches Virtual Sofa AR feature to its app

Pinterest launches AR virtual lipstick “try on” tech

Asos launches ‘See My Fit’ AR app displaying products on 16 different virtual models

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Here’s what the UK’s biggest retailers really do with your data

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