Speedo launches AR app so you can virtually try on goggles
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Speedo has launched an AR 3D face scanning app allowing shoppers “to interact with the product before they make a purchase”. The Speedo Mirror mobile app scans the user’s face,…
MAC launches first AR shoppable YouTube video
MAC Cosmetics has become the first retailer to use YouTube’s interactive augmented reality adverts, after they were launched in June. YouTube will allow MAC customers to virtually try on 24…
Snapchat’s augmented reality glasses can now shoot in 3D
Snapchat’s new augmented reality glasses will come fitted with dual cameras allowing them to capture 3D images. Spectacles 3, the social media giants third iteration of its augmented reality sunglasses,…
Obsess launches virtual reality shopping centre with 19 stores
A new virtual and augmented reality shopping mall featuring virtual stores you can only visit digitally has been launched in the US. Obsess is a new ecommerce site which acts…
Currys PC World adds augmented reality to ecommerce website in “world first”
Currys PC World’s augmented reality feature has now been rolled out across its ecommerce site for the first time. Its AR feature, previously only available via a separate Currys PC…
Dr Martens launches AR app for Lazy Oaf collaboration
Dr Martens has become the latest fashion brand to experiment with augmented reality (AR) as it releases a new feature as part of its tie-up with Lazy Oaf. The iconic…
Walmart launches range of interactive AR Toy Story 4 products
Walmart has rolled out exclusive new Toy Story 4 merchandise which allows characters to be brought to life via an augmented reality (AR) app. Children’s party products created by Unique…
Harry Potter: Wizards Unite already raking in retail partnerships
Harry Potter: Wizards Unite, the latest augmented reality (AR) mobile game from the makers of Pokemon Go, has already secured a raft of retail partnerships. The new game, which was…
Tesco announces finalists for its 8th annual hackathon event
Tesco has announced the finalists of its annual Global Hackathon event, which challenges contenders to come up with new retail technology concepts to tackle the industry’s key issues. The grocery…
YouTube launches AR Beauty Try-On feature letting users virtually try on makeup
YouTube is introducing a new augmented reality (AR) feature which allows users to virtually try on make up while watching beauty tutorials. In a bid to capitalise on the wildly…