Augmented Reality Archives - Latest Retail Technology News From Across The Globe

Augmented and virtual reality (AR and VR) are increasingly being used by UK shoppers to sample products before committing to a purchase, according to new research.

40% of Brits have used AR or VR to view a product before buying

February 20, 2020

Augmented Reality, News, Virtual Reality

AR, Augmented Reality, Data and Marketing Association, Virtual Reality, VR

Augmented and virtual reality (AR and VR) are increasingly being used by UK shoppers to sample products before committing to a purchase, according to new research. Nearly two fifths of…

Apple has updated its augmented reality (AR) Quick Look app allowing shoppers to purchase items in-app with the touch of a button.

Apple introducing in-app purchasing to AR platform

February 18, 2020

Ben Stevens

Apps / Mobile, Augmented Reality, News

Apple, AR, Augmented Reality, Quick Look

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Apple has updated its augmented reality (AR) Quick Look app allowing shoppers to purchase items in-app with the touch of a button. Quick Look, launched in 2018, allows retailers to…

John Lewis is launching a new augmented reality feature to its iOS app allowing shoppers to virtually place sofas in their home before purchase.

John Lewis launches Virtual Sofa AR feature to its app

February 4, 2020

Ben Stevens

Augmented Reality, News

AR, Augmented Reality, John Lewis, Virtual Sofa

No Comments

John Lewis is launching a new augmented reality feature to its iOS app allowing shoppers to virtually place sofas in their home before purchase. ‘Virtual Sofa’ is set to be…

Pinterest has become the latest online platform to launch an augmented reality (AR) virtual lipstick “try on” app.

Pinterest launches AR virtual lipstick “try on” tech

January 29, 2020

Ben Stevens

Apps / Mobile, Augmented Reality, News

AR, Augmented Reality, Pinterest, Try On

No Comments

Pinterest has become the latest online platform to launch an augmented reality (AR) virtual lipstick “try on” app. Shoppers using the Pinterest mobile app can now open the open the…

Asos has launched a new augmented reality (AR) app allowing users to see what items look like in different sizes and on different body types.

Asos launches ‘See My Fit’ AR app displaying products on 16 different virtual models

January 14, 2020

Ben Stevens

Augmented Reality, Ecommerce, News

AR, Asos, Augmented Reality, See My Fit

No Comments

Asos has launched a new augmented reality (AR) app allowing users to see what items look like in different sizes and on different body types. ‘See My Fit’ is being…

Retailers are set to spend $1.5 billion (£1.15 billion) on augmented reality (AR) and virtual reality (VR) technology in 2020, more than any other industry.

Retailers’ AR and VR spend to outpace every other industry next year

December 4, 2019

Ben Stevens

Augmented Reality, News, Virtual Reality

AR, Augmented Reality, IDC, International Data Company., Virtual Reality, VR

No Comments

Retailers are set to spend $1.5 billion (£1.15 billion) on augmented reality (AR) and virtual reality (VR) technology in 2020, more than any other industry. AR and VR spend across…

Currys PC World has launched a new high-tech app allowing users purchase directly, track live stock levels and log in securely using biometrics.

Currys PC World launches high-tech new shopping app ahead of Black Friday

November 26, 2019

Ben Stevens

Apps / Mobile, Augmented Reality, News

App, Augmented Reality, Black Friday, Currys PC World

No Comments

Currys PC World has launched a new high-tech app allowing users purchase directly, track live stock levels and log in securely using biometrics. The app, part of a multimillion-pound investment…

Adidas new flagship store on London’s Oxford Street has unveiled three new augmented reality (AR) experiences which shoppers can play via Instagram.

Adidas launches AR Instagram games in London store

November 21, 2019

Ben Stevens

Augmented Reality, Instore, News

Adidas, AR, Augmented Reality, Games, Instagram, London, Oxford Street

No Comments

Adidas new flagship store on London’s Oxford Street has unveiled three new augmented reality (AR) experiences which shoppers can play via Instagram. Using Instagram Camera on their smartphones, shoppers can…

AR & VR to add £62.5bn to UK economy by 2030

November 19, 2019

Ben Stevens

Augmented Reality, Industry, News, Virtual Reality

AR, Augmented Reality, Jeremy Dalton, PricewaterhouseCoopers, PwC, Virtual Reality, VR

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Augmented reality (AR) and virtual reality (VR) technologies are “finally coming of age and have the potential to provide a significant boost to the UK economy”. According to a new…

Hot Second is set to launch a pioneering physical pop-up store in the heart of London which only sells digital clothes.

Fashion pop-up selling only virtual clothes to launch in London

November 18, 2019

Ben Stevens

Augmented Reality, Instore, News

Augmented Reality, Digital Fashion, Hot Second, London, Mirror, Mixed Reality, Pop-Up, SHoreditch, virtual

No Comments

Hot Second is set to launch a pioneering physical pop-up store in the heart of London which only sells digital clothes. Opening at Protein Studios in Shoreditch from tomorrow until…

Augmented Reality

40% of Brits have used AR or VR to view a product before buying

Apple introducing in-app purchasing to AR platform

John Lewis launches Virtual Sofa AR feature to its app

Pinterest launches AR virtual lipstick “try on” tech

Asos launches ‘See My Fit’ AR app displaying products on 16 different virtual models

Retailers’ AR and VR spend to outpace every other industry next year

Currys PC World launches high-tech new shopping app ahead of Black Friday

Adidas launches AR Instagram games in London store

AR & VR to add £62.5bn to UK economy by 2030

Fashion pop-up selling only virtual clothes to launch in London

Top 5 retailers using sustainable technology

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