Walmart launches range of interactive AR Toy Story 4 products
Walmart has rolled out exclusive new Toy Story 4 merchandise which allows characters to be brought to life via an augmented reality (AR) app. Children’s party products created by Unique…
YouTube launches AR Beauty Try-On feature letting users virtually try on makeup
YouTube is introducing a new augmented reality (AR) feature which allows users to virtually try on make up while watching beauty tutorials. In a bid to capitalise on the wildly…
Asos launches AR “Virtual Catwalk” feature to its app
Asos has launched a new “Virtual Catwalk” features to its app, marking its first foray into augmented reality (AR). Developed in partnership with AR firm HoloMe, the online giant’s new…
Ikea set to launch shoppable VR app
Ikea developing a new virtual reality (VR) app which will allow users to virtually experience whole rooms fitted out with its products in what it describes as a “completely new…
Retailers including New Balance & Samsung to add AR models to Google search
Retailers like New Balance and Samsung will soon see 3D interactive augmented reality (AR) models of their products introduced to Google searches. During its I/O 2019 developers conference, in which…
John Lewis launches AR app allowing users to try on over 300 lipstick brands
John Lewis has become the latest retailer to integrate augmented reality (AR) into its retail app, allowing users to “try on” over 300 brands of lipstick. The department store has…
AO.com lets users virtually test goods with AR
AO.com has become the latest retailer to integrate augmented reality (AR) technology to its shopping experience, as it launches a new feature to tackle returns. Those shopping on AO.com via…
Puma launches worlds first AR shoes
Puma has launched the world’s first augmented reality (AR) shoes, which are covered in QR codes which unlock a range of virtual features when scanned with Puma’s app. The fashion…
Sainsbury’s launches AR game for Easter
Sainsbury’s has launched its own AR game to celebrate Easter in which customers must search the supermarket for different characters. The game, much like the 2016 hit Pokemon Go, is…
46% of retailers say they’ll use AR and VR to drive revenue by 2020
By next year 100 million consumers will shop online or in-store using augmented reality (AR) as the advent of 5G promises to enhance the technology. According to business research and…