Augmented Reality

AR Augmented Reality Schuh sneaker hunt

September 6, 2021

Augmented & Virtual Reality Marketing Social Media

Schuh has launched a nationwide virtual ‘sneaker hunt’ encouraging customers to explore their local stores and communities for the chance to win 40,000 prizes. Schuh’s sneaker hunt will invite players…

JD Sports has partnered with Nike to launch the UK’s first augmented reality (AR) shoe try-on through short-form video giant TikTok.

JD and Nike launch UK’s first virtual sneaker try-on event via TikTok

Augmented Reality JD JD Sports Nike TikTok VaporMax virtual try on

August 18, 2021

Artificial Intelligence Augmented & Virtual Reality

JD Sports has partnered with Nike to launch the UK’s first augmented reality (AR) shoe try-on through short-form video giant TikTok. JD is launching the interactive social media campaign, created…

Google has partnered with augmented reality (AR) technology provider Perfect Corp enabling shoppers to use its virtual try-on feature in Google Search.

Google to integrate virtual try-on technology into search with Perfect Corp tie-up

Alibaba Augmented Reality Google Perfect Corp Search Try On virtual

June 2, 2021

Augmented & Virtual Reality Social Media

Google has partnered with augmented reality (AR) technology provider Perfect Corp enabling shoppers to use its virtual try-on feature in Google Search. Perfect Corp’s technology allows online shoppers to access…

Snap has launched a raft of new shopping features including an augmented reality (AR) try-on feature and a new ‘Screenshop’ product discovery tool, amid an aggressive push into ecommerce.

Snapchat ramps up ecommerce offering with raft of new AR shopping features

Augmented Reality Snap Snapchat social media

May 21, 2021

Artificial Intelligence Augmented & Virtual Reality

Snap has launched a raft of new shopping features including an augmented reality (AR) try-on feature and a new ‘Screenshop’ product discovery tool, amid an aggressive push into ecommerce. The…

Walmart has acquired virtual try-on start-up Zeekit as it ramps up its digital offering and seeks to provide an “inspiring and personalized digital experience” for customers.

Walmart acquired virtual try-on start-up Zeekit as it ramps up digital offering

Augmented Reality virtual Walmart Zeekit

May 14, 2021

Walmart has acquired virtual try-on start-up Zeekit as it ramps up its digital offering and seeks to provide an “inspiring and personalized digital experience” for customers. The US’ largest physical…

The boutique luxury fashion store is launching what it calls a “larger-scale augmented reality (AR) experience” which will showcase the work of designers including Richard Quinn and Martine Rose.

Machine-A to launch virtual reality store to promote London Fashion Week designers

Augmented Reality LFW London Fashion Week Machine-A

February 19, 2021

Machine-A is launching a virtual reality store to promote London Fashion Week (LFW) and allow visitors to experience collections while maintaining social distancing. The boutique luxury fashion store is launching…

Augmented reality in retail is set to be worth more than $12 billion by 2025 as more brands transform their shopping platforms to “interactive experiences”.

AR retail market set to be worth $12bn by 2025 thanks to pandemic boost

ABI Research AR Augmented Reality

February 3, 2021

Augmented reality in retail is set to be worth more than $12 billion by 2025 as more brands transform their shopping platforms to “interactive experiences”. According to new data from…

Co-op launches AR experience to celebrate donating £15m to local causes

AR Augmented Reality Co-op

November 20, 2020

Co-op has launched a new augmented reality experience aiming to “drive a sense of togetherness” for its customers and colleagues during lockdown. The AR app has been launched to celebrate…

Lululemon is set to begin selling its recently acquired augmented reality (AR) smart mirrors in its stores from this month.

Lululemon to sell newly acquired AR smart mirrors in all stores this month

AR Augmented Reality Lululemon Mirror

November 13, 2020