Augmented Reality

Augmented Reality shopping set to hit 100m users this year as COVID-19 accelerates adoption

September 25, 2020

Augmented reality (AR) shopping is set to see a dramatic rise in adoption thanks to the pandemic, topping 100 million users by the end of the year. Gartner and GetApp’s…

Amazon launches new AR shopping feature ‘Room Detector’

Augmented Reality

Amazon AR Augmented Reality Room Detector

August 26, 2020

Ben Stevens

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Amazon has launched a new augmented reality (AR) shopping tool, allowing shoppers to virtually place furniture in their home before committing to a purchase. Room Detector is Amazon’s latest AR…

Huawei is launching a new high-tech ecommerce live streaming tool for retailers offering augmented reality (AR) integration and real-time back drop processing.

Huawei launches AR-integrated live streaming platform for retailers

Apps / Mobile Social Media

Alibaba Augmented Reality Huawei Live streaming

August 7, 2020

Ben Stevens

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Huawei is launching a new high-tech ecommerce live streaming tool for retailers offering augmented reality (AR) integration and real-time back drop processing. Huawei’s says its new live streaming solution will…

Lululemon has acquired augmented reality (AR) home fitness giant Mirror for $500 million as it seeks to capitalise on the lockdown driven home-fitness boom.

Lululemon buys AR home workout firm Mirror for $500m

Augmented Reality News

AR Augmented Reality home workout Lululemon Mirror

July 1, 2020

Ben Stevens

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Lululemon has acquired augmented reality (AR) home fitness giant Mirror for $500 million as it seeks to capitalise on the lockdown driven home-fitness boom. Mirror, which was founded four years…

Gucci launches AR Snapchat lens allowing users to virtually try on its shoes

Augmented Reality

Augmented Reality Gucci Snapchat virtual try on

June 29, 2020

Ben Stevens

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Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app. Snapchat announced a raft of new features for…

Etsy has launched a new augmented reality (AR) app allowing shoppers to virtually preview over 5 million paintings, photographs and prints in their homes.

Etsy launches AR feature letting users virtually experience over 5m paintings

Apps / Mobile Augmented Reality

AR Augmented Reality Etsy

June 19, 2020

Ben Stevens

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Etsy has launched a new augmented reality (AR) app allowing shoppers to virtually preview over 5 million paintings, photographs and prints in their homes. The new app allows users to…

Asos is dramatically accelerating its augmented reality (AR) “See My Fit” roll out, allowing users to accurately see what items look like in different sizes and on different body types.

Asos ramps up roll out of AR ‘See My Fit’ app to help protect the “wellbeing of our models and staff”

Apps / Mobile Artificial Intelligence Augmented Reality News

AR Asos Augmented Reality See My Fit

May 5, 2020

Ben Stevens

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Asos is dramatically accelerating its augmented reality (AR) “See My Fit” roll out, allowing users to accurately see what items look like in different sizes and on different body types.…

Top retailers who are using augmented reality

March 16, 2020

Georgia Wright

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“Mixed reality technologies, like AR and VR, hold huge potential for organisations to offer customers new ways to bring their brand to life, whether that’s by transporting them to another…

Burberry has released its latest augmented reality (AR) feature enabling customers to view 3D renders of its items in the real world via Google Search.

Burberry has launched a new Google Search AR feature for its products

Augmented Reality News

AR Augmented Reality Burberry Google Search

February 25, 2020

Ben Stevens

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Burberry has released its latest augmented reality (AR) feature enabling customers to view 3D renders of its items in the real world via Google Search. Google announced at its I/O…

Augmented and virtual reality (AR and VR) are increasingly being used by UK shoppers to sample products before committing to a purchase, according to new research.

40% of Brits have used AR or VR to view a product before buying

Augmented Reality News Virtual Reality

AR Augmented Reality Data and Marketing Association Virtual Reality VR

February 20, 2020

Ben Stevens

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Augmented and virtual reality (AR and VR) are increasingly being used by UK shoppers to sample products before committing to a purchase, according to new research. Nearly two fifths of…

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Reimagining Seasonal Campaigns Through Gaming

26/10/2020 8:00 AM

When you think of Christmas shopping, what springs to mind? The first screening of the John Lewis ad? Maybe the frantic search for Black Friday bargains? Or is it the…

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