Augmented Reality

ABI Research AR Augmented Reality

February 3, 2021

Augmented reality in retail is set to be worth more than $12 billion by 2025 as more brands transform their shopping platforms to “interactive experiences”. According to new data from…

Co-op launches AR experience to celebrate donating £15m to local causes

AR Augmented Reality Co-op

November 20, 2020

Co-op has launched a new augmented reality experience aiming to “drive a sense of togetherness” for its customers and colleagues during lockdown. The AR app has been launched to celebrate…

Lululemon is set to begin selling its recently acquired augmented reality (AR) smart mirrors in its stores from this month.

Lululemon to sell newly acquired AR smart mirrors in all stores this month

AR Augmented Reality Lululemon Mirror

November 13, 2020

Apps / Mobile Augmented Reality Ecommerce

Lululemon is set to begin selling its recently acquired augmented reality (AR) smart mirrors in its stores from this month. In June, Lululemon acquired AR home fitness giant Mirror for…

John Lewis embrace ‘festive season like no other’ with 100 virtual experiences

John Lewis embrace ‘festive season like no other’ with over 100 virtual experiences

Augmented Reality class department John Lewis tree virtual Waitrose Waitrose Cookery School Zoom

November 9, 2020

Ava Szajna-Hopgood

John Lewis and Waitrose are preparing for ‘the most virtual Christmas to date’ with over 100 virtual festive events for customers. Its Virtual Christmas Shop launched back in September, with…

Online purchases now account for up to 70% of John Lewis sales

John Lewis launches augmented reality “Virtual Christmas Tree” feature

Augmented Reality iOS John Lewis Virtual Christmas Tree

November 6, 2020

John Lewis & Partners has launched a new augmented reality “Virtual Christmas Tree” feature, allowing shoppers to put up a decorated Christmas tree in their home in seconds. Using the…

Augmented reality (AR) shopping is set to see a dramatic rise in adoption thanks to the pandemic, topping 100 million users by the end of the year.

Augmented Reality shopping set to hit 100m users this year as COVID-19 accelerates adoption

AR Augmented Reality Gartner GetApp Shopping

September 25, 2020

Augmented reality (AR) shopping is set to see a dramatic rise in adoption thanks to the pandemic, topping 100 million users by the end of the year. Gartner and GetApp’s…

Amazon launches new AR shopping feature ‘Room Detector’

Amazon AR Augmented Reality Room Detector

August 26, 2020

Apps / Mobile Social Media

Amazon has launched a new augmented reality (AR) shopping tool, allowing shoppers to virtually place furniture in their home before committing to a purchase. Room Detector is Amazon’s latest AR…

Huawei is launching a new high-tech ecommerce live streaming tool for retailers offering augmented reality (AR) integration and real-time back drop processing.

Huawei launches AR-integrated live streaming platform for retailers

Alibaba Augmented Reality Huawei Live streaming

August 7, 2020

AR Augmented Reality home workout Lululemon Mirror

Huawei is launching a new high-tech ecommerce live streaming tool for retailers offering augmented reality (AR) integration and real-time back drop processing. Huawei’s says its new live streaming solution will…

Lululemon buys AR home workout firm Mirror for $500m

Augmented Reality News

July 1, 2020