AO.com lets users virtually test goods with AR
AO.com has become the latest retailer to integrate augmented reality (AR) technology to its shopping experience, as it launches a new feature to tackle returns. Those shopping on AO.com via…
Puma launches worlds first AR shoes
Puma has launched the world’s first augmented reality (AR) shoes, which are covered in QR codes which unlock a range of virtual features when scanned with Puma’s app. The fashion…
Sainsbury’s launches AR game for Easter
Sainsbury’s has launched its own AR game to celebrate Easter in which customers must search the supermarket for different characters. The game, much like the 2016 hit Pokemon Go, is…
46% of retailers say they’ll use AR and VR to drive revenue by 2020
By next year 100 million consumers will shop online or in-store using augmented reality (AR) as the advent of 5G promises to enhance the technology. According to business research and…
Curve unveils world’s first AR payment app
Fintech startup Curve has announced the world’s first augmented reality (AR) payment solution, allowing customers to pay using a virtual card. Though details of what it’s calling Project X are…
Alibaba acquires Israeli AR company InfinityAR
Alibaba has purchased an Israeli augmented reality (AR) company InfinityAR in a deal thought to be worth more than $10 million (£7.5 milion). This morning the Chinese ecommerce giant announced…
Superdrug owner launches AR app letting you virtually try on hundreds of products
L’Oréal and AS Watson Group (AWS) are set to launch a new AR app allowing shoppers to virtually try on 300 makeup products. ASW, which owns Superdrug in the UK,…
Apple to release its own AR glasses next year
Apple is understood to be working on its own AR glasses which could be released as early as next year. According to a new report from analyst Ming-Chi Kuo, the…
JD.com launches AR children’s book
JD.com has lent its advanced augmented reality (AR) technology to help teach children about “stranger danger”. The Chinese retail and tech giant has developed a new AR children’s story book…
WebAR: Reinventing the Customer Journey
By Amelia Kallman, Futurist As our lives become increasingly digital, many have been left waiting for retailers and brands to catch up. Now WebAR is offering a solution. With the…