Augmented Reality

Huawei launches AR-integrated live streaming platform for retailers

August 7, 2020

Huawei is launching a new high-tech ecommerce live streaming tool for retailers offering augmented reality (AR) integration and real-time back drop processing. Huawei’s says its new live streaming solution will…

Lululemon has acquired augmented reality (AR) home fitness giant Mirror for $500 million as it seeks to capitalise on the lockdown driven home-fitness boom.

Lululemon buys AR home workout firm Mirror for $500m

Augmented Reality News

AR Augmented Reality home workout Lululemon Mirror

July 1, 2020

Ben Stevens

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Lululemon has acquired augmented reality (AR) home fitness giant Mirror for $500 million as it seeks to capitalise on the lockdown driven home-fitness boom. Mirror, which was founded four years…

Gucci launches AR Snapchat lens allowing users to virtually try on its shoes

Augmented Reality

Augmented Reality Gucci Snapchat virtual try on

June 29, 2020

Ben Stevens

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Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app. Snapchat announced a raft of new features for…

Etsy has launched a new augmented reality (AR) app allowing shoppers to virtually preview over 5 million paintings, photographs and prints in their homes.

Etsy launches AR feature letting users virtually experience over 5m paintings

Apps / Mobile Augmented Reality

AR Augmented Reality Etsy

June 19, 2020

Ben Stevens

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Etsy has launched a new augmented reality (AR) app allowing shoppers to virtually preview over 5 million paintings, photographs and prints in their homes. The new app allows users to…

Asos is dramatically accelerating its augmented reality (AR) “See My Fit” roll out, allowing users to accurately see what items look like in different sizes and on different body types.

Asos ramps up roll out of AR ‘See My Fit’ app to help protect the “wellbeing of our models and staff”

Apps / Mobile Artificial Intelligence Augmented Reality News

AR Asos Augmented Reality See My Fit

May 5, 2020

Ben Stevens

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Asos is dramatically accelerating its augmented reality (AR) “See My Fit” roll out, allowing users to accurately see what items look like in different sizes and on different body types.…

Top retailers who are using augmented reality

March 16, 2020

Georgia Wright

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“Mixed reality technologies, like AR and VR, hold huge potential for organisations to offer customers new ways to bring their brand to life, whether that’s by transporting them to another…

Burberry has released its latest augmented reality (AR) feature enabling customers to view 3D renders of its items in the real world via Google Search.

Burberry has launched a new Google Search AR feature for its products

Augmented Reality News

AR Augmented Reality Burberry Google Search

February 25, 2020

Ben Stevens

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Burberry has released its latest augmented reality (AR) feature enabling customers to view 3D renders of its items in the real world via Google Search. Google announced at its I/O…

Augmented and virtual reality (AR and VR) are increasingly being used by UK shoppers to sample products before committing to a purchase, according to new research.

40% of Brits have used AR or VR to view a product before buying

Augmented Reality News Virtual Reality

AR Augmented Reality Data and Marketing Association Virtual Reality VR

February 20, 2020

Ben Stevens

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Augmented and virtual reality (AR and VR) are increasingly being used by UK shoppers to sample products before committing to a purchase, according to new research. Nearly two fifths of…

Apple has updated its augmented reality (AR) Quick Look app allowing shoppers to purchase items in-app with the touch of a button.

Apple introducing in-app purchasing to AR platform

Apps / Mobile Augmented Reality News

Apple AR Augmented Reality Quick Look

February 18, 2020

Ben Stevens

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Apple has updated its augmented reality (AR) Quick Look app allowing shoppers to purchase items in-app with the touch of a button. Quick Look, launched in 2018, allows retailers to…

John Lewis is launching a new augmented reality feature to its iOS app allowing shoppers to virtually place sofas in their home before purchase.

John Lewis launches Virtual Sofa AR feature to its app

Augmented Reality News

AR Augmented Reality John Lewis Virtual Sofa

February 4, 2020

Ben Stevens

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John Lewis is launching a new augmented reality feature to its iOS app allowing shoppers to virtually place sofas in their home before purchase. ‘Virtual Sofa’ is set to be…

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Here’s what the UK’s biggest retailers really do with your data

03/08/2020 11:37 AM

Ever wonder what you’re agreeing to when you agree to terms and conditions when shopping with the likes of Amazon, Asos, Zara and Nike? Charged has teamed up with Rightly.co.uk…

Augmented Reality

Lululemon buys AR home workout firm Mirror for $500m

Gucci launches AR Snapchat lens allowing users to virtually try on its shoes

Etsy launches AR feature letting users virtually experience over 5m paintings

Asos ramps up roll out of AR ‘See My Fit’ app to help protect the “wellbeing of our models and staff”

Top retailers who are using augmented reality

Burberry has launched a new Google Search AR feature for its products

40% of Brits have used AR or VR to view a product before buying

Apple introducing in-app purchasing to AR platform

John Lewis launches Virtual Sofa AR feature to its app

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Here’s what the UK’s biggest retailers really do with your data

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