Augmented Reality

Artificial Intelligence Augmented & Virtual Reality

Snap has launched a raft of new shopping features including an augmented reality (AR) try-on feature and a new ‘Screenshop’ product discovery tool, amid an aggressive push into ecommerce. The…

Walmart has acquired virtual try-on start-up Zeekit as it ramps up its digital offering and seeks to provide an “inspiring and personalized digital experience” for customers.

Walmart acquired virtual try-on start-up Zeekit as it ramps up digital offering

Augmented Reality virtual Walmart Zeekit

May 14, 2021

Walmart has acquired virtual try-on start-up Zeekit as it ramps up its digital offering and seeks to provide an “inspiring and personalized digital experience” for customers. The US’ largest physical…

The boutique luxury fashion store is launching what it calls a “larger-scale augmented reality (AR) experience” which will showcase the work of designers including Richard Quinn and Martine Rose.

Machine-A to launch virtual reality store to promote London Fashion Week designers

Augmented Reality LFW London Fashion Week Machine-A

February 19, 2021

Machine-A is launching a virtual reality store to promote London Fashion Week (LFW) and allow visitors to experience collections while maintaining social distancing. The boutique luxury fashion store is launching…

Augmented reality in retail is set to be worth more than $12 billion by 2025 as more brands transform their shopping platforms to “interactive experiences”.

AR retail market set to be worth $12bn by 2025 thanks to pandemic boost

ABI Research AR Augmented Reality

February 3, 2021

Augmented reality in retail is set to be worth more than $12 billion by 2025 as more brands transform their shopping platforms to “interactive experiences”. According to new data from…

Co-op launches AR experience to celebrate donating £15m to local causes

AR Augmented Reality Co-op

November 20, 2020

Co-op has launched a new augmented reality experience aiming to “drive a sense of togetherness” for its customers and colleagues during lockdown. The AR app has been launched to celebrate…

Lululemon is set to begin selling its recently acquired augmented reality (AR) smart mirrors in its stores from this month.

Lululemon to sell newly acquired AR smart mirrors in all stores this month

AR Augmented Reality Lululemon Mirror

November 13, 2020

Augmented & Virtual Reality Ecommerce Mobile & Apps

Lululemon is set to begin selling its recently acquired augmented reality (AR) smart mirrors in its stores from this month. In June, Lululemon acquired AR home fitness giant Mirror for…

John Lewis embrace ‘festive season like no other’ with 100 virtual experiences

John Lewis embrace ‘festive season like no other’ with over 100 virtual experiences

Augmented Reality class department John Lewis tree virtual Waitrose Waitrose Cookery School Zoom

November 9, 2020

Ava Szajna-Hopgood

John Lewis and Waitrose are preparing for ‘the most virtual Christmas to date’ with over 100 virtual festive events for customers. Its Virtual Christmas Shop launched back in September, with…

Online purchases now account for up to 70% of John Lewis sales

John Lewis launches augmented reality “Virtual Christmas Tree” feature

Augmented Reality iOS John Lewis Virtual Christmas Tree

November 6, 2020