Augmented Reality
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Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app.
Snapchat announced a raft of new features for…
Read MoreEtsy launches AR feature letting users virtually experience over 5m paintings
Etsy has launched a new augmented reality (AR) app allowing shoppers to virtually preview over 5 million paintings, photographs and prints in their homes.
The new app allows users to…
Read MoreAsos ramps up roll out of AR ‘See My Fit’ app to help protect the “wellbeing of our models and staff”
Asos is dramatically accelerating its augmented reality (AR) “See My Fit” roll out, allowing users to accurately see what items look like in different sizes and on different body types.…
Read MoreTop retailers who are using augmented reality
“Mixed reality technologies, like AR and VR, hold huge potential for organisations to offer customers new ways to bring their brand to life, whether that’s by transporting them to another…
Read MoreBurberry has launched a new Google Search AR feature for its products
Burberry has released its latest augmented reality (AR) feature enabling customers to view 3D renders of its items in the real world via Google Search.
Google announced at its I/O…
Read More40% of Brits have used AR or VR to view a product before buying
Augmented and virtual reality (AR and VR) are increasingly being used by UK shoppers to sample products before committing to a purchase, according to new research.
Nearly two fifths of…
Read MoreApple introducing in-app purchasing to AR platform
Apple has updated its augmented reality (AR) Quick Look app allowing shoppers to purchase items in-app with the touch of a button.
Quick Look, launched in 2018, allows retailers to…
Read MoreJohn Lewis launches Virtual Sofa AR feature to its app
John Lewis is launching a new augmented reality feature to its iOS app allowing shoppers to virtually place sofas in their home before purchase.
‘Virtual Sofa’ is set to be…
Read MorePinterest launches AR virtual lipstick “try on” tech
Pinterest has become the latest online platform to launch an augmented reality (AR) virtual lipstick “try on” app.
Shoppers using the Pinterest mobile app can now open the open the…
Read MoreAsos launches ‘See My Fit’ AR app displaying products on 16 different virtual models
Asos has launched a new augmented reality (AR) app allowing users to see what items look like in different sizes and on different body types.
‘See My Fit’ is being…
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