Augmented Reality

Adidas launches AR Instagram games in London store

November 21, 2019

Adidas new flagship store on London’s Oxford Street has unveiled three new augmented reality (AR) experiences which shoppers can play via Instagram. Using Instagram Camera on their smartphones, shoppers can…

Retailers are set to spend $1.5 billion (£1.15 billion) on augmented reality (AR) and virtual reality (VR) technology in 2020, more than any other industry.

AR & VR to add £62.5bn to UK economy by 2030

Augmented Reality Industry News Virtual Reality

AR Augmented Reality Jeremy Dalton PricewaterhouseCoopers PwC Virtual Reality VR

November 19, 2019

Ben Stevens

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Augmented reality (AR) and virtual reality (VR) technologies are “finally coming of age and have the potential to provide a significant boost to the UK economy”. According to a new…

Hot Second is set to launch a pioneering physical pop-up store in the heart of London which only sells digital clothes.

Fashion pop-up selling only virtual clothes to launch in London

Augmented Reality Instore News

Augmented Reality Digital Fashion Hot Second London Mirror Mixed Reality Pop-Up SHoreditch virtual

November 18, 2019

Ben Stevens

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Hot Second is set to launch a pioneering physical pop-up store in the heart of London which only sells digital clothes. Opening at Protein Studios in Shoreditch from tomorrow until…

Augmented reality most likely technology to make a brand appear innovative

Augmented Reality News

AR Augmented Reality Diffusion GOAT YouGov

November 7, 2019

Ben Stevens

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Augmented reality (AR) is the most likely feature to make shoppers associate a brand with innovation. Over a quarter of respondents (26 per cent) in a recent survey, conducted by…

Toys R Us has become the latest retailer to utilise Snapchat as it launches an “augmented reality (AR) store” where its toys come to life.

Toys R Us partners with Snapchat to launch shoppable AR virtual toy store

Augmented Reality News

AR Augmented Reality Geoffrey the Giraffe Snapchat Toys R Us

November 6, 2019

Ben Stevens

Toys R Us has become the latest retailer to utilise Snapchat as it launches an “augmented reality (AR) store” where its toys come to life. Its new Snapchat Portal Lens…

YOOXMIRROR, it was the first AI-powered virtual styling suite allowing shoppers to express their style and explore the very best of the YOOX fashion in a personalized, interactive and engaging way.

Yoox app now lets you dress a virtual avatar of yourself

Apps / Mobile Augmented Reality News

AI App Augmented Reality Daisy Net-A-Poter YOOX YooxMirror

November 5, 2019

Ben Stevens

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Yoox has introduced a new feature to its AI-powered virtual mirror app allowing customers to upload selfies to create their own personalised digital avatar. YooxMirror was launched last year, offering…

YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year.

YouTube rolls out AR Beauty Try-On app for all brands

Augmented Reality News Social Media

App AR Augmented Reality Beauty Try-On Youtube

October 15, 2019

Ben Stevens

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YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year. The augmented reality app…

Ikea’s newly updated augmented reality app now allows users virtually visualise an entire room full of new furniture, rather that one item at a time.

Ikea’s AR app now lets you visualise entire rooms and introduces visual search

News

AR Artificial Intelligence Augmented Reality Ikea

September 26, 2019

Ben Stevens

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Ikea’s newly updated augmented reality app now allows users virtually visualise an entire room full of new furniture, rather that one item at a time. The Ikea Place app, originally…

Speedo has launched an AR 3D face scanning app allowing shoppers “to interact with the product before they make a purchase”.

Speedo launches AR app so you can virtually try on goggles

Apps / Mobile Augmented Reality

AR Augmented Reality Goggles Pentland Brands. Speedo

September 10, 2019

Ben Stevens

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Speedo has launched an AR 3D face scanning app allowing shoppers “to interact with the product before they make a purchase”. The Speedo Mirror mobile app scans the user’s face,…

MAC Cosmetics has become the first retailer to use YouTube’s interactive augmented reality adverts, after they were launched in June.

MAC launches first AR shoppable YouTube video

Augmented Reality

AR Augmented Reality Famebit Mac MAC Cosmetics Roxette Arisa Youtube

August 16, 2019

Ben Stevens

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MAC Cosmetics has become the first retailer to use YouTube’s interactive augmented reality adverts, after they were launched in June. YouTube will allow MAC customers to virtually try on 24…

Big Interview: Bossa Nova Robotics managing director Red McKay

02/06/2020 11:05 AM

Automated grocery technology went from luxury to necessity almost overnight during the pandemic, we spoke to Bossa Nova to find out how the industry could change for good.

Since the term “robot” was first coined by Czech author Karel Čapek in 1921, the idea of an autonomous, mechanical entity handling the most laborious roles of the working world…

Augmented Reality

Adidas launches AR Instagram games in London store

AR & VR to add £62.5bn to UK economy by 2030

Fashion pop-up selling only virtual clothes to launch in London

Augmented reality most likely technology to make a brand appear innovative

Toys R Us partners with Snapchat to launch shoppable AR virtual toy store

Yoox app now lets you dress a virtual avatar of yourself

Ikea’s AR app now lets you visualise entire rooms and introduces visual search

Speedo launches AR app so you can virtually try on goggles

MAC launches first AR shoppable YouTube video

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Big Interview: Bossa Nova Robotics managing director Red McKay

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