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Nike has announced plans to sever ties with a further seven major retailers including Urban Outfitters and Macy’s as it continues its relentless shift towards direct-to-consumer sales.
The sportswear giant…
Read MoreAdidas to cut ties with retailers amid ambitious growth plans
Adidas is planning to cut ties with retailers and focus on direct-to-consumer sales amid ambitious plans to grow sales by a third by 2025.
Adidas is following in the footsteps…
Read MoreDirect-to-consumer sales worth £96bn this year as over half of shoppers cut out retail middleman
Direct-to-consumer sales grew to be worth £96 billion in 2020, providing a major boost for manufacturers cutting out the middleman.
According to new research from Barclays Corporate Banking, 57 per…
Read MoreHenri Lloyd back from the dead with new “digital transformation” strategy and DTC website
Henry Lloyd has scrapped its wholesale relationships with third party retailers in a new push to reinvent itself as a digital-first retailer.
The fashion brand will now only sell its…
Read More£174k wasted on failed ecommerce projects on average by UK retailers last year
Failed ecommerce projects cost direct-to-consumer (D2C) retailers an average of £174,000 last year, according to new research.
In the UK 98 per cent of D2C retailers said they were facing…
Read MoreCould the direct-to-consumer boom kill retail?
Social media is posing a significant threat to retailers as increasing numbers of manufacturers use online platforms to bypass them and sell directly to the consumer.
Set to be worth…
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