Etherium

LVMH launches blockchain platform in fight against counterfeiting

May 21, 2019

Luxury conglomerate Moët Hennessy – Louis Vuitton has launched AURA, a new blockchain platform for authenticating luxury goods. After three years in development with Microsoft blockchain software company ConsenSys as…

LVMH to use blockchain tech to tackle counterfeiting

Blockchain News

Blockchain Dior Etherium Louis Vuitton LVMH

March 28, 2019

Ben Stevens

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Luxury fashion powerhouse LVMH is poised to launch a new blockchain tool for ensuring the tackle counterfeiting. According to Coindesk, LVMH will launch the new cryptographic provenance platform called Aura,…

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First Mile: Why fulfilling a brand promise begins in the warehouse

19/10/2020 12:36 PM

It is the first mile, not the last mile, where brands evolve to meet the shifting behaviours of their customers and (crucially) ensure the well-being of employees and consumer alike during the pandemic.

Retailers of all shapes and sizes have long been obsessed with the last mile processes of their supply chains and it’s not surprising that self-styled ‘innovative technologies’ like Alphabet’s drone…

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LVMH launches blockchain platform in fight against counterfeiting

LVMH to use blockchain tech to tackle counterfeiting

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First Mile: Why fulfilling a brand promise begins in the warehouse

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Etherium

LVMH launches blockchain platform in fight against counterfeiting

LVMH to use blockchain tech to tackle counterfeiting

Social

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Latest Feature

First Mile: Why fulfilling a brand promise begins in the warehouse

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