Forrester

With bold website advertising and email marketing to promote the opportunity of “trying before buying” with seemingly no consequences for the consumer, retailers are set to see a spike in sales – but at what cost?

$100bn in unwanted presents to be returns in the US this year

December 30, 2019

US shoppers are expected to send back a whopping $100 billion in unwanted presents purchased over the holiday season as retailers begin to struggle with this year’s record-breaking epidemic. Retailers…

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Retail Live Streaming: How brands can avoid legal trouble

15/09/2020 10:30 AM

Brands are increasingly marketing themselves, and their products, via TikTok, Amazon Live and other online services which can be used to showcase products via live online videos, here’s how to do it safely.

Live streaming is now a very popular form of retailing, assisted no doubt by the stay-at-home restrictions caused by the ongoing pandemic. Brands are increasingly marketing themselves, and their products,…

Forrester

$100bn in unwanted presents to be returns in the US this year

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Retail Live Streaming: How brands can avoid legal trouble

The Company

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Forrester

$100bn in unwanted presents to be returns in the US this year

Social

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Latest Feature

Retail Live Streaming: How brands can avoid legal trouble

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The Company

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