Gen Z

Alibaba has launched a new discount luxury fashion platform aimed at attracting younger shoppers and those new to luxury purchasing.

Alibaba launches “Luxury Soho” discount designer outlet

May 12, 2020

Alibaba has launched a new discount luxury fashion platform aimed at attracting younger shoppers and those new to luxury purchasing. “Luxury Soho” has launched on Alibaba’s Tmall platform with the…

Luxury brands and further increasing turning to digital channels like social media to power their marketing campaigns

Luxury brands are piling marketing budgets into social media to reach Gen Z

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Gartner Gen Z Index Influencers Instagram Luxury social media

February 27, 2020

Ben Stevens

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Luxury brands and increasingly turning to digital channels like social media to power their marketing campaigns and reach younger consumers. According to a new study from Gartner examining brands benchmarked…

Kylie Cosmetics bought for $600m as Coty banks on Instagram to revive sales

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Coty Gen Z Instagram Kylie Cosmetics Kylie Jenner Procter & Gamble

November 19, 2019

Ben Stevens

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Coty has purchased a controlling stake in Kylie Cosmetics as the struggling beauty brand banks on social media to revive its fortunes. Kylie Jenner’s beauty brand has sold a 51…

Coronavirus and consolidation: How the online delivery market has transformed during the pandemic

21/05/2020 10:50 AM

The online food delivery market will emerge from the pandemic nearly unrecognisable from how it went in.

Online food delivery has, almost overnight, become one of the most important and potentially lucrative arms of the retail and restaurant industry. Once disruptive start-ups like Deliveroo, Just Eat and…

Gen Z

Alibaba launches “Luxury Soho” discount designer outlet

Social

Latest Feature

Coronavirus and consolidation: How the online delivery market has transformed during the pandemic

The Company

Gen Z

Alibaba launches “Luxury Soho” discount designer outlet

Luxury brands are piling marketing budgets into social media to reach Gen Z

Kylie Cosmetics bought for $600m as Coty banks on Instagram to revive sales

Most Read

Social

Latest Feature

Coronavirus and consolidation: How the online delivery market has transformed during the pandemic

The Company