Gen Z

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Gen Z are embracing immersive shopping experiences and significantly shaping online and retail culture, according to a new report by Crowd DNA. The research reveals that visual communication is key…

Half of Gen Z BNPL consumers regret using the service

News Payment

March 8, 2022

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Half of 18-24 year olds who have used buy now pay later (BNPL) services regret doing so, while two in five reported feeling ‘overwhelmed’ by repayments, according to a report…

What do Gen Z shoppers really want? 4 ways retailers can capture the younger generation

Features Industry

January 21, 2022

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Born between the late 1990s and mid-2010s, Gen Z are an important and influential consumer force to be reckoned with. This generation of shoppers are digital natives, with their own…

Gen Z shoppers driving the BNPL trend

News Payment

January 18, 2022

Gen Z The Center for Generational Kinetics WP ENgine

Buy Now Pay Later (BNPL) payments have surged in recent years, with Gen Z playing an instrumental role in driving the service. In the past year, 42% of UK shoppers…

More than half of Gen Z shoppers now think that they will shop entirely online within the next decade as the high street’s draw on younger shoppers continues to wane.

54% of Gen Z say they’ll shop entirely online in next decade

Ecommerce Industry

September 23, 2021

More than half of Gen Z shoppers now think that they will shop entirely online within the next decade as the high street’s draw on younger shoppers continues to wane.…

Guess has partnered with Microsoft to launch a new concept designed to collaborate and exchange ideas with Gen Z shoppers directly.

Guess and Microsoft launch ‘Guess Z Lab’ in attempt to “learn how to attract” Gen Z shoppers

Marketing

Gen Z Guess Microsoft

May 25, 2021

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Guess has partnered with Microsoft to launch a new concept designed to collaborate and exchange ideas with Gen Z shoppers directly. Guess Z Lab is a new project launched by…

Alibaba has launched a new discount luxury fashion platform aimed at attracting younger shoppers and those new to luxury purchasing.

Alibaba launches “Luxury Soho” discount designer outlet

Ecommerce News

May 12, 2020

Advertising Marketing News Social Media

Alibaba has launched a new discount luxury fashion platform aimed at attracting younger shoppers and those new to luxury purchasing. “Luxury Soho” has launched on Alibaba’s Tmall platform with the…

Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies.

Luxury brands are piling marketing budgets into social media to reach Gen Z

Gartner Gen Z Index Influencers Instagram Luxury social media

February 27, 2020

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Luxury brands and increasingly turning to digital channels like social media to power their marketing campaigns and reach younger consumers. According to a new study from Gartner examining brands benchmarked…

Kylie Cosmetics bought for $600m as Coty banks on Instagram to revive sales

News Social Media

November 19, 2019