Gen Z

Alibaba has launched a new discount luxury fashion platform aimed at attracting younger shoppers and those new to luxury purchasing.

Alibaba launches “Luxury Soho” discount designer outlet

May 12, 2020

Alibaba has launched a new discount luxury fashion platform aimed at attracting younger shoppers and those new to luxury purchasing. “Luxury Soho” has launched on Alibaba’s Tmall platform with the…

Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies.

Luxury brands are piling marketing budgets into social media to reach Gen Z

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Gartner Gen Z Index Influencers Instagram Luxury social media

February 27, 2020

Ben Stevens

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Luxury brands and increasingly turning to digital channels like social media to power their marketing campaigns and reach younger consumers. According to a new study from Gartner examining brands benchmarked…

Kylie Cosmetics bought for $600m as Coty banks on Instagram to revive sales

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Coty Gen Z Instagram Kylie Cosmetics Kylie Jenner Procter & Gamble

November 19, 2019

Ben Stevens

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Coty has purchased a controlling stake in Kylie Cosmetics as the struggling beauty brand banks on social media to revive its fortunes. Kylie Jenner’s beauty brand has sold a 51…

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First Mile: Why fulfilling a brand promise begins in the warehouse

19/10/2020 12:36 PM

It is the first mile, not the last mile, where brands evolve to meet the shifting behaviours of their customers and (crucially) ensure the well-being of employees and consumer alike during the pandemic.

Retailers of all shapes and sizes have long been obsessed with the last mile processes of their supply chains and it’s not surprising that self-styled ‘innovative technologies’ like Alphabet’s drone…

Gen Z

Alibaba launches “Luxury Soho” discount designer outlet

Luxury brands are piling marketing budgets into social media to reach Gen Z

Kylie Cosmetics bought for $600m as Coty banks on Instagram to revive sales

Social

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Latest Feature

First Mile: Why fulfilling a brand promise begins in the warehouse

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