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TikTok is set to be banned in the US creating a massive opportunity for rivals to plunder its runaway retail advertising revenues.

TikTok to be banned in US allowing rivals to plunder retail ad spend

August 7, 2020

TikTok is set to be banned in the US creating a massive opportunity for rivals to plunder its runaway retail advertising revenues. TikTok has fast become the go-to platform for…

Gucci launches AR Snapchat lens allowing users to virtually try on its shoes

Augmented Reality

Augmented Reality Gucci Snapchat virtual try on

June 29, 2020

Ben Stevens

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Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app. Snapchat announced a raft of new features for…

Gucci has launched a new virtual shopping service allowing customers to communicate with staff via video call in a first for the luxury sector.

Gucci launches virtual shopping service Gucci Live

Apps / Mobile Augmented Reality Ecommerce

Gucci

June 4, 2020

Ben Stevens

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Gucci has launched a new virtual shopping service allowing customers to communicate with staff via video call in a first for the luxury sector. Gucci Live allows customers to chat…

Retail and the luxury retail sector in particular have recently begun creating their own video games to “engage and excite millennials”. Here’s Charged’s list of the top five retailers who have created their own video games.

Top 5 retailers who created their own video games

Apps / Mobile Features News

Adidas B Bounce Burberry Endless Runner fashion Games Gucci Gucci Ace Gucci Arcade Karl Lagerfeld Louis Vuitton Luxury Pac-Man video games

February 26, 2020

Georgia Wright

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The luxury retail sector has been ramping up both its interest and investment in the video games industry for the last few years, seeing it as an invaluable resource to…

Karl Lagerfeld has become the latest luxury fashion retailer to launch a branded video game to promote its new Pixel Collection.

Karl Lagerfeld launches Pac-Man-style game offering weekly shopping sprees to top players

Apps / Mobile Marketing News

Burberry Choupette Game Gucci Karl Lagerfeld Masion Karl Lagerfeld Video Game

February 19, 2020

Ben Stevens

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Karl Lagerfeld has become the latest luxury fashion retailer to launch a branded video game to promote its new Pixel Collection. The Maison Karl Lagerfeld game lets users take control…

Hurr Collective, the fashion rental app, has launched its first ever physical pop-up in Selfridges as it secures investment from New Look’s founder.

Selfridges launches Hurr fashion rental pop-up

Apps / Mobile Instore marketplace

fashion Gucci Hurr New Look Rental Selfridges

February 10, 2020

Ben Stevens

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Hurr Collective, the fashion rental app, has launched its first ever physical pop-up in Selfridges as it secures investment from New Look’s founder. Selfridges today launched its Hurr pop-up, set…

Luxury retail and the video games industry are set to become increasingly intertwined as high-end brands find new ways to “engage and excite millennials”.

Luxury retail and video games: The unlikely partnership set to explode this year

Industry Marketing News

Burberry esports Fortnite Gucci League of Legends Louis Vuitton Luxury retail video games

February 3, 2020

Ben Stevens

Luxury retail and the video games industry are set to become increasingly intertwined as high-end brands find new ways to “engage and excite millennials”. According to a new report from…

How are legacy fashion companies using technology to adapt to new trends?

Features Op-ed

Boohoo Elixirr Enterprise Resource Planning Farfetch Gucci Missguided Montblanc

June 14, 2019

Alex MacPherson

The global fashion market is worth an estimated $3 trillion (2% of the world’s GDP). It is a dynamic environment, with trends shaping and shifting constantly. Growing competition from digital…

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Here’s what the UK’s biggest retailers really do with your data

03/08/2020 11:37 AM

Ever wonder what you’re agreeing to when you agree to terms and conditions when shopping with the likes of Amazon, Asos, Zara and Nike? Charged has teamed up with Rightly.co.uk…

Gucci

Gucci launches AR Snapchat lens allowing users to virtually try on its shoes

Gucci launches virtual shopping service Gucci Live

Top 5 retailers who created their own video games

Karl Lagerfeld launches Pac-Man-style game offering weekly shopping sprees to top players

Selfridges launches Hurr fashion rental pop-up

Luxury retail and video games: The unlikely partnership set to explode this year

How are legacy fashion companies using technology to adapt to new trends?

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Here’s what the UK’s biggest retailers really do with your data

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