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Gucci has launched a new experimental online "multimedia" space to exist as a platform of many functions; an archive, a library and a meeting place.

Gucci launches new experimental online space

September 27, 2021

Gucci has launched a new experimental online “multimedia” space to exist as a platform of many functions; an archive, a library and a meeting place. The colourful store, coined “Vault”,…

Vans latest to launch digital fashion range with Roblox Vans World

Augmented & Virtual Reality

September 2, 2021

Ben Stevens

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Vans has become the latest brand to delve into the world of digital fashion as it launches a digital store in Roblox. The skateboarding brand has launched The Roblox Vans…

Gucci has sold a virtual handbag on gaming platform Roblox for a higher price than the bag is worth in real life.

Virtual Gucci bag sells for $700 more than its real-life counterpart

Augmented & Virtual Reality Virtual Reality

Gucci Roblox Robux

May 27, 2021

Ben Stevens

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A Gucci virtual handbag on gaming platform Roblox has sold for a higher price than the bag is worth in real life. During the luxury fashion giant’s virtual ‘Gucci Garden’…

Zara owner Inditex becomes latest to launch its own video game

Advertising Augmented & Virtual Reality Marketing Social Media

Adidas Gucci Inditex Primark Pull&Bear Puma Zara

May 18, 2021

Ben Stevens

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Zara’s owner Inditex has become the latest fashion brand to launch a video game in an effort to attract younger shoppers. Inditex has launched a new augmented reality (AR) video…

Gucci is set to open two new digital flagship stores on Alibaba’s luxury shopping platform as it seeks to recoup losses incurred by the pandemic.

Gucci to launch 2 flagship stores on Alibaba amid “digital first” effort to recoup pandemic losses

Ecommerce Marketplaces

Alibaba Gucci Luxury Pavillion Tmall

December 18, 2020

Ben Stevens

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Gucci is set to open two new digital flagship stores on Alibaba’s luxury shopping platform as it seeks to recoup losses incurred by the pandemic. According to a joint statement…

Balenciaga is set to unveil its latest clothing collection through a bespoke original video game which customer can play through their browser.

Balenciaga to launch latest collection through a video game

Marketing

Balenciaga Burberry Gaming Gucci Louis Vuitton Video Game

December 1, 2020

Ben Stevens

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Balenciaga is set to unveil its latest clothing collection through a bespoke original video game which customers can play through their browser. “Afterworld: The Age of Tomorrow” will launch on…

Gucci is set to launch an experimental virtual sneaker creation app allowing customers to virtually try on their creations or dress their digital avatars.

Gucci to launch virtual sneaker creation app Sneaker Garage

Mobile & Apps Social Media

Gucci Robert Triefus Sneaker Garage

September 17, 2020

Ben Stevens

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Gucci is set to launch an experimental virtual sneaker creation app allowing customers to virtually try on their creations or dress their digital avatars. Gucci Sneaker House will launch later…

Fake designer goods are becoming increasingly popular in the UK thanks to the rise in resale platforms like Ebay and Depop.

UK shoppers make tens-of-thousands of searches for fake designer goods every month

Industry

Adidas Cartier counterfeit Designer fake Gucci Ray-Ban Rolex Vivienne Westwood Yeezy

August 28, 2020

Ben Stevens

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Fake designer goods are becoming increasingly popular in the UK thanks to the rise in resale platforms like Ebay and Depop. According to new research from H&T Pawnbrokers, UK shoppers…

TikTok is being sued for billions of pounds in the UK and Europe over accusations it has illegally collected personal information of millions of children.

TikTok to be banned in US allowing rivals to plunder retail ad spend

Advertising Social Media

Balenciaga Balmain Dior Facebook Gucci Instagram Microsoft TikTok

August 7, 2020

Ben Stevens

No Comments

TikTok is set to be banned in the US creating a massive opportunity for rivals to plunder its runaway retail advertising revenues. TikTok has fast become the go-to platform for…

Gucci launches AR Snapchat lens allowing users to virtually try on its shoes

Augmented & Virtual Reality

Augmented Reality Gucci Snapchat virtual try on

June 29, 2020

Ben Stevens

No Comments

Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app. Snapchat announced a raft of new features for…

Gucci

Gucci launches new experimental online space

Vans latest to launch digital fashion range with Roblox Vans World

Virtual Gucci bag sells for $700 more than its real-life counterpart

Gucci to launch 2 flagship stores on Alibaba amid “digital first” effort to recoup pandemic losses

Balenciaga to launch latest collection through a video game

UK shoppers make tens-of-thousands of searches for fake designer goods every month

Gucci launches AR Snapchat lens allowing users to virtually try on its shoes

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