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Retail and the luxury retail sector in particular have recently begun creating their own video games to “engage and excite millennials”. Here’s Charged’s list of the top five retailers who have created their own video games.

Top 5 retailers who created their own video games

February 26, 2020

Adidas, B Bounce, Burberry, Endless Runner, fashion, Games, Gucci, Gucci Ace, Gucci Arcade, Karl Lagerfeld, Louis Vuitton, Luxury, Pac-Man, video games

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The luxury retail sector has been ramping up both its interest and investment in the video games industry for the last few years, seeing it as an invaluable resource to…

Karl Lagerfeld has become the latest luxury fashion retailer to launch a branded video game to promote its new Pixel Collection.

Karl Lagerfeld launches Pac-Man-style game offering weekly shopping sprees to top players

February 19, 2020

Ben Stevens

Apps / Mobile, Marketing, News

Burberry, Choupette, Game, Gucci, Karl Lagerfeld, Masion Karl Lagerfeld, Video Game

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Karl Lagerfeld has become the latest luxury fashion retailer to launch a branded video game to promote its new Pixel Collection. The Maison Karl Lagerfeld game lets users take control…

Hurr Collective, the fashion rental app, has launched its first ever physical pop-up in Selfridges as it secures investment from New Look’s founder.

Selfridges launches Hurr fashion rental pop-up

February 10, 2020

Ben Stevens

Apps / Mobile, Instore, marketplace

fashion, Gucci, Hurr, New Look, Rental, Selfridges

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Hurr Collective, the fashion rental app, has launched its first ever physical pop-up in Selfridges as it secures investment from New Look’s founder. Selfridges today launched its Hurr pop-up, set…

Luxury retail and the video games industry are set to become increasingly intertwined as high-end brands find new ways to “engage and excite millennials”.

Luxury retail and video games: The unlikely partnership set to explode this year

February 3, 2020

Ben Stevens

Industry, Marketing, News

Burberry, esports, Fortnite, Gucci, League of Legends, Louis Vuitton, Luxury retail, video games

Luxury retail and the video games industry are set to become increasingly intertwined as high-end brands find new ways to “engage and excite millennials”. According to a new report from…

How are legacy fashion companies using technology to adapt to new trends?

June 14, 2019

Brian Kalms

Features, Op-ed

Boohoo, Elixirr, Enterprise Resource Planning, Farfetch, Gucci, Missguided, Montblanc

The global fashion market is worth an estimated $3 trillion (2% of the world’s GDP). It is a dynamic environment, with trends shaping and shifting constantly. Growing competition from digital…

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Top 5 retailers who created their own video games

Karl Lagerfeld launches Pac-Man-style game offering weekly shopping sprees to top players

Selfridges launches Hurr fashion rental pop-up

Luxury retail and video games: The unlikely partnership set to explode this year

How are legacy fashion companies using technology to adapt to new trends?

Online grocery services: Which should I try?

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