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Gucci is set to open two new digital flagship stores on Alibaba’s luxury shopping platform as it seeks to recoup losses incurred by the pandemic.

Gucci to launch 2 flagship stores on Alibaba amid “digital first” effort to recoup pandemic losses

December 18, 2020

Gucci is set to open two new digital flagship stores on Alibaba’s luxury shopping platform as it seeks to recoup losses incurred by the pandemic. According to a joint statement…

Balenciaga is set to unveil its latest clothing collection through a bespoke original video game which customer can play through their browser.

Balenciaga to launch latest collection through a video game

Marketing

Balenciaga Burberry Gaming Gucci Louis Vuitton Video Game

December 1, 2020

Ben Stevens

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Balenciaga is set to unveil its latest clothing collection through a bespoke original video game which customers can play through their browser. “Afterworld: The Age of Tomorrow” will launch on…

Gucci is set to launch an experimental virtual sneaker creation app allowing customers to virtually try on their creations or dress their digital avatars.

Gucci to launch virtual sneaker creation app Sneaker Garage

Apps / Mobile Social Media

Gucci Robert Triefus Sneaker Garage

September 17, 2020

Ben Stevens

No Comments

Gucci is set to launch an experimental virtual sneaker creation app allowing customers to virtually try on their creations or dress their digital avatars. Gucci Sneaker House will launch later…

Fake designer goods are becoming increasingly popular in the UK thanks to the rise in resale platforms like Ebay and Depop.

UK shoppers make tens-of-thousands of searches for fake designer goods every month

Industry

Adidas Cartier counterfeit Designer fake Gucci Ray-Ban Rolex Vivienne Westwood Yeezy

August 28, 2020

Ben Stevens

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Fake designer goods are becoming increasingly popular in the UK thanks to the rise in resale platforms like Ebay and Depop. According to new research from H&T Pawnbrokers, UK shoppers…

TikTok users will soon be able to purchase items as they scroll through the app as the social media giant makes its biggest push yet into ecommerce.

TikTok to be banned in US allowing rivals to plunder retail ad spend

Advertising Social Media

Balenciaga Balmain Dior Facebook Gucci Instagram Microsoft TikTok

August 7, 2020

Ben Stevens

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TikTok is set to be banned in the US creating a massive opportunity for rivals to plunder its runaway retail advertising revenues. TikTok has fast become the go-to platform for…

Gucci launches AR Snapchat lens allowing users to virtually try on its shoes

Augmented Reality

Augmented Reality Gucci Snapchat virtual try on

June 29, 2020

Ben Stevens

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Gucci has launched a new augmented reality (AR) tool on Snapchat allowing users to virtually try on its range of shoes in-app. Snapchat announced a raft of new features for…

Gucci has launched a new virtual shopping service allowing customers to communicate with staff via video call in a first for the luxury sector.

Gucci launches virtual shopping service Gucci Live

Apps / Mobile Augmented Reality Ecommerce

Gucci

June 4, 2020

Ben Stevens

No Comments

Gucci has launched a new virtual shopping service allowing customers to communicate with staff via video call in a first for the luxury sector. Gucci Live allows customers to chat…

Retail and the luxury retail sector in particular have recently begun creating their own video games to “engage and excite millennials”. Here’s Charged’s list of the top five retailers who have created their own video games.

Top 5 retailers who created their own video games

Apps / Mobile Features News

Adidas B Bounce Burberry Endless Runner fashion Games Gucci Gucci Ace Gucci Arcade Karl Lagerfeld Louis Vuitton Luxury Pac-Man video games

February 26, 2020

Georgia Wright

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The luxury retail sector has been ramping up both its interest and investment in the video games industry for the last few years, seeing it as an invaluable resource to…

Karl Lagerfeld has become the latest luxury fashion retailer to launch a branded video game to promote its new Pixel Collection.

Karl Lagerfeld launches Pac-Man-style game offering weekly shopping sprees to top players

Apps / Mobile Marketing News

Burberry Choupette Game Gucci Karl Lagerfeld Masion Karl Lagerfeld Video Game

February 19, 2020

Ben Stevens

No Comments

Karl Lagerfeld has become the latest luxury fashion retailer to launch a branded video game to promote its new Pixel Collection. The Maison Karl Lagerfeld game lets users take control…

Selfridges is launching its first ever luxury rental collection allowing customers to “access high fashion at fast fashion prices”.

Selfridges launches Hurr fashion rental pop-up

Apps / Mobile Instore marketplace

fashion Gucci Hurr New Look Rental Selfridges

February 10, 2020

Ben Stevens

No Comments

Hurr Collective, the fashion rental app, has launched its first ever physical pop-up in Selfridges as it secures investment from New Look’s founder. Selfridges today launched its Hurr pop-up, set…

Gucci

Gucci to launch 2 flagship stores on Alibaba amid “digital first” effort to recoup pandemic losses

Balenciaga to launch latest collection through a video game

UK shoppers make tens-of-thousands of searches for fake designer goods every month

Gucci launches AR Snapchat lens allowing users to virtually try on its shoes

Gucci launches virtual shopping service Gucci Live

Top 5 retailers who created their own video games

Karl Lagerfeld launches Pac-Man-style game offering weekly shopping sprees to top players

Selfridges launches Hurr fashion rental pop-up

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