Influencers

UK Instagram influencers face “enforcement action” by ASA over failure to label ads

March 18, 2021

The UK’s advertising watchdog has threatened “enforcement action” against Instagram influencers who fail to disclose advertising in their posts. The Advertising Standards Authority (ASA) said it is considering naming and…

Klarna has launched a new “Influencer Council” to develop a best practice guide for brands using influencers to advertise online and help shape responsible marketing in the sector.

Advertising watchdog bans “irresponsible” Klarna adverts

Advertising Companies Payment

Advertising ASA banned buy now pay later credit debt Influencers Instagram Klarna Stella Creasy Watchdog

December 23, 2020

Ava Szajna-Hopgood

The Advertising Standards Authority has upheld claims made against a series of Instagram posts promoting Klarna Bank’s deferred payment services. The ASA on Wednesday ruled that Klarna could not show…

Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies.

Luxury brands are piling marketing budgets into social media to reach Gen Z

Advertising Marketing News Social Media

Gartner Gen Z Index Influencers Instagram Luxury social media

February 27, 2020

Ben Stevens

No Comments

Luxury brands and increasingly turning to digital channels like social media to power their marketing campaigns and reach younger consumers. According to a new study from Gartner examining brands benchmarked…

Aldi has been accused of ‘poverty porn’ and has been hit by a major social media backlash after it challenged influencer to feed their family of four on £25 a week.

Aldi accused of “poverty porn” after #AldiPoorestDayChallenge sparks outrage

Advertising Marketing News Social Media

#AldiPoorestDayChallenge Aldi Influencers Poverty Porn social media

January 31, 2020

Ben Stevens

Aldi has been accused of ‘poverty porn’ and has been hit by a major social media backlash after it challenged influencer to feed their family of four on £25 a…

The Advertising Standards Authority (ASA) is being urged to force social media influencers not to promote “perfectionism” and be clearer about their adverts.

Influencers must not sell “perfectionism” new report demands

Advertising Apps / Mobile Marketing News

Advertising Standards Authority ASA Influencers Instagram social media

January 28, 2020

Ben Stevens

No Comments

The Advertising Standards Authority (ASA) is being urged to force social media influencers not to promote “perfectionism” and be clearer about their adverts. A 50-page application to the ASA has…

New report finds brands spending 44% more on sponsored Instagram posts since 2018

Advertising Apps / Mobile Ecommerce

Influencer Influencers Instagram Marketing research social media influencer sponsor sponsored post

November 15, 2019

Ava Szajna-Hopgood

Social media influencers have seen a huge rise in the prices they can charge for sponsored brand posts on Instagram. New research from marketing firm Izea found the average price…

Even Instagram's founders could not have predicted at the time that their photo sharing site would become one of today’s most popular direct-to-consumer ecommerce platforms.

Over half of children’s purchases influenced by YouTube and Instagram stars

Advertising Ecommerce Marketing News

Generation Alpha Influencers Instagram Youtube

September 17, 2019

Ben Stevens

No Comments

Over half of children under 16 say their purchases are heavily influenced by their favourite YouTube or Instagram star. According to a new survey conducted by Wunderman Thompson Commerce, 55…

Dote app launches livestream “Shopping Parties”

News

Dote Influencers Instagram Livestream Shopping Parties Snapchat

April 10, 2019

Ben Stevens

No Comments

The mobile shopping app Dote is set to launch a live shopping platform, allowing influencers to host “Shopping Parties” and chat to groups of potential buyers in real time. Dote,…

Influencers

Advertising watchdog bans “irresponsible” Klarna adverts

Over half of children’s purchases influenced by YouTube and Instagram stars

Dote app launches livestream “Shopping Parties”

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