Influencers
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The UK’s advertising watchdog has threatened “enforcement action” against Instagram influencers who fail to disclose advertising in their posts.
The Advertising Standards Authority (ASA) said it is considering naming and…
Read MoreAdvertising watchdog bans “irresponsible” Klarna adverts
The Advertising Standards Authority has upheld claims made against a series of Instagram posts promoting Klarna Bank’s deferred payment services.
The ASA on Wednesday ruled that Klarna could not show…
Read MoreLuxury brands are piling marketing budgets into social media to reach Gen Z
Luxury brands and increasingly turning to digital channels like social media to power their marketing campaigns and reach younger consumers.
According to a new study from Gartner examining brands benchmarked…
Read MoreAldi accused of “poverty porn” after #AldiPoorestDayChallenge sparks outrage
Aldi has been accused of ‘poverty porn’ and has been hit by a major social media backlash after it challenged influencer to feed their family of four on £25 a…
Read MoreInfluencers must not sell “perfectionism” new report demands
The Advertising Standards Authority (ASA) is being urged to force social media influencers not to promote “perfectionism” and be clearer about their adverts.
A 50-page application to the ASA has…
Read MoreNew report finds brands spending 44% more on sponsored Instagram posts since 2018
Social media influencers have seen a huge rise in the prices they can charge for sponsored brand posts on Instagram.
New research from marketing firm Izea found the average price…
Read MoreOver half of children’s purchases influenced by YouTube and Instagram stars
Over half of children under 16 say their purchases are heavily influenced by their favourite YouTube or Instagram star.
According to a new survey conducted by Wunderman Thompson Commerce, 55…
Read MoreDote app launches livestream “Shopping Parties”
The mobile shopping app Dote is set to launch a live shopping platform, allowing influencers to host “Shopping Parties” and chat to groups of potential buyers in real time. Dote,…
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