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Etsy has introduced a range of new measures to help its sellers who have been impacted by the outbreak of coronavirus.

Etsy pledges $5m to help “businesses continue to thrive” amid outbreak

March 23, 2020

Bing, Etsy, Facebook, Google, Instagram, Josh Silverman, Pinterest

Etsy has introduced a range of new measures to help its sellers who have been impacted by the outbreak of coronavirus. In a letter to Etsy sellers, the online marketplaces…

PrettyLittleThing is launching its first ever influencer awards ceremony celebrating the “best influencers in the business”.

PrettyLittleThing to host its first ever influencer awards ceremony

March 2, 2020

Ben Stevens

Advertising, Industry, Marketing, News

Awards Ceremony, Influencer, Instagram, PLT, PrettyLittleThing, TikTok, Youtube

1

PrettyLittleThing is launching its first ever influencer awards ceremony celebrating the “best influencers in the business”. The online fashion giant’s awards ceremony will take place on March 18 in London…

Luxury brands and further increasing turning to digital channels like social media to power their marketing campaigns

Luxury brands are piling marketing budgets into social media to reach Gen Z

February 27, 2020

Ben Stevens

Advertising, Marketing, News, Social Media

Gartner, Gen Z, Index, Influencers, Instagram, Luxury, social media

No Comments

Luxury brands and increasingly turning to digital channels like social media to power their marketing campaigns and reach younger consumers. According to a new study from Gartner examining brands benchmarked…

Etsy to force sellers to advertise off-site taking 15% cut

February 27, 2020

Ben Stevens

Advertising, Ecommerce, marketplace, News

Etsy, Facebook, Google, Instagram

No Comments

Etsy has told its sellers that it will begin advertising their goods automatically offsite and taking a cut of up to 15 per cent on every sale. Amid the online…

Ikea launches ‘Which Ikea icon are you?’ Instagram filter

February 17, 2020

Ben Stevens

Apps / Mobile, Augmented Reality, News, Social Media

Filter, Ikea, Instagram

No Comments

Ikea has launched a new interactive Instagram app aiming to cash in on the “What X Are You” filter trend dominating the social media platform. ‘Which Ikea icon are you?’…

Instagram has officially overtaken Facebook in audience size for the first time despite falling well behind in terms of advert spend.

Instagram overtakes Facebook’s audience for first time despite lagging in ad spend

February 17, 2020

Ben Stevens

Advertising, Apps / Mobile, Marketing, marketplace, News

Facebook, Instagram, marketplace, Socialbaker

No Comments

Instagram has officially overtaken Facebook in audience size for the first time despite falling well behind in terms of advert spend. Facebook has now been surpassed by Instagram, which it…

The Advertising Standards Authority (ASA) is being urged to force social media influencers not to promote “perfectionism” and be clearer about their adverts.

Influencers must not sell “perfectionism” new report demands

January 28, 2020

Ben Stevens

Advertising, Apps / Mobile, Marketing, News

Advertising Standards Authority, ASA, Influencers, Instagram, social media

No Comments

The Advertising Standards Authority (ASA) is being urged to force social media influencers not to promote “perfectionism” and be clearer about their adverts. A 50-page application to the ASA has…

Half of retailers plan to spend most of their budget on social media advertising in 2020

January 24, 2020

Ben Stevens

Advertising, Marketing, News

Advertising, Facebook, Instagram, social media, Twitter

No Comments

Social media advertising is expected to make up half of all retail advertising spend throughout 2020. According to new research from Smartly.io 52 per cent of retail marketers intend to…

Casper has seen its shares rise nearly 13 per cent during its first day of trading despite a troubled IPO which valued it well below expectations.

Casper warns that social media influencers may “adversely affect our reputation” as it launches IPO

January 13, 2020

Ben Stevens

Ecommerce, Marketing, News, Social Media

Casper, Instagram, Social Media Influencers

1

Casper Sleep has warned investors that the runaway power of social media influencers could “adversely affect our reputation” and put their money at risk after filing to launch an initial…

Influencer marketing could have peaked in 2019 as “influencer fatigue” sets in

January 2, 2020

Ben Stevens

Marketing, News, Social Media

Influencer Marketing, Instagram

No Comments

Influencer marketing could have hit its peak as both retailers begin to scrutinise returns and “influencer fatigue” sets in. Following explosive growth over the past few years, which has seen…

Instagram

Etsy pledges $5m to help “businesses continue to thrive” amid outbreak

PrettyLittleThing to host its first ever influencer awards ceremony

Etsy to force sellers to advertise off-site taking 15% cut

Instagram overtakes Facebook’s audience for first time despite lagging in ad spend

Retail returns marketing tactic: a simple model but at what cost?

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