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TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers.

TikTok, Instagram and YouTube are “the future of ecommerce”

December 9, 2019

Advertising, Apps / Mobile, Ecommerce, News, Social Media

Andreessem Horowitz, Instagram, TikTok, Youtube

TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers. According to US venture capital giant Andreessem Horowitz “it…

Adidas new flagship store on London’s Oxford Street has unveiled three new augmented reality (AR) experiences which shoppers can play via Instagram.

Adidas launches AR Instagram games in London store

November 21, 2019

Ben Stevens

Augmented Reality, Instore, News

Adidas, AR, Augmented Reality, Games, Instagram, London, Oxford Street

No Comments

Adidas new flagship store on London’s Oxford Street has unveiled three new augmented reality (AR) experiences which shoppers can play via Instagram. Using Instagram Camera on their smartphones, shoppers can…

Social media is posing a significant threat to retailers as increasing numbers of manufacturers use online platforms to bypass them and sell directly to the consumer.

Could the direct-to-consumer boom kill retail?

November 20, 2019

Ben Stevens

Industry, News, Social Media

Barclays, direct to consumer, DTC, Facebook, Instagram

No Comments

Social media is posing a significant threat to retailers as increasing numbers of manufacturers use online platforms to bypass them and sell directly to the consumer. Set to be worth…

Kylie Cosmetics bought for $600m as Coty banks on Instagram to revive sales

November 19, 2019

Ben Stevens

News, Social Media

Coty, Gen Z, Instagram, Kylie Cosmetics, Kylie Jenner, Procter & Gamble

No Comments

Coty has purchased a controlling stake in Kylie Cosmetics as the struggling beauty brand banks on social media to revive its fortunes. Kylie Jenner’s beauty brand has sold a 51…

TikTok enters online shopping market

November 18, 2019

Ben Stevens

News

action, Amazon, ecommerce, Influencer, Instagram, social commerce

No Comments

TikTok is “experimenting” with ecommerce as it begins allowing users to add links to their videos and bios directly to retail sites. The short-form social media app, which has amassed…

New report finds brands spending 44% more on sponsored Instagram posts since 2018

November 15, 2019

Ava Szajna-Hopgood

Advertising, Apps / Mobile, Ecommerce

Influencer, Influencers, Instagram, Marketing, research, social media influencer, sponsor, sponsored post

1

Social media influencers have seen a huge rise in the prices they can charge for sponsored brand posts on Instagram. New research from marketing firm Izea found the average price…

Facebook is set to launch a new payment system across its three social media platforms allowing users to shop, make donations and send money within its apps.

Facebook Pay to allow users to shop across Facebook, WhatsApp and Instagram

November 13, 2019

Ben Stevens

Apps / Mobile, Ecommerce, News, Payment

Facebook, Facebook Pay, Instagram, Messenger, Whatsapp

No Comments

Facebook is set to launch a new payment system across its three social media platforms allowing users to shop, make donations and send money within its apps. Facebook Pay, unveiled…

Abercrombie & Fitch has become the latest retailer to use Instagram’s checkout feature, allowing users to buy items directly from the app.

Abercrombie & Fitch brands latest to offer Instagram checkout

October 11, 2019

Ben Stevens

Apps / Mobile, News, Social Media

Abercrombie & Fitch, checkout, Deutsche Bank, Hollister, Instagram

No Comments

Abercrombie & Fitch has become the latest retailer to use Instagram’s checkout feature, allowing users to buy items directly from the app. Both Abercrombie & Fitch and Hollister, which it…

90% of shoppers worried about buying products on social media

September 18, 2019

Ben Stevens

Ecommerce

Facebook, Instagram, MarkMonitor, social media

No Comments

Over 90 per cent of shoppers are concerned about shopping on social media, despite nearly a third of them admitting to doing so. Social media-based ecommerce has risen dramatically in…

Instagram is testing a new product drop notification system which will send users automatic reminders about upcoming product releases.

Over half of children’s purchases influenced by YouTube and Instagram stars

September 17, 2019

Ben Stevens

Advertising, Ecommerce, Marketing, News

Generation Alpha, Influencers, Instagram, Youtube

No Comments

Over half of children under 16 say their purchases are heavily influenced by their favourite YouTube or Instagram star. According to a new survey conducted by Wunderman Thompson Commerce, 55…

Instagram

Adidas launches AR Instagram games in London store

Facebook Pay to allow users to shop across Facebook, WhatsApp and Instagram

Over half of children’s purchases influenced by YouTube and Instagram stars

Just un-do it: The risks of Nike cutting ties with Amazon

The Company