Ikea launches ‘Which Ikea icon are you?’ Instagram filter
Ikea has launched a new interactive Instagram app aiming to cash in on the “What X Are You” filter trend dominating the social media platform.
‘Which Ikea icon are you?’…
Instagram overtakes Facebook’s audience for first time despite lagging in ad spend
Instagram has officially overtaken Facebook in audience size for the first time despite falling well behind in terms of advert spend.
Facebook has now been surpassed by Instagram, which it…
Influencers must not sell “perfectionism” new report demands
The Advertising Standards Authority (ASA) is being urged to force social media influencers not to promote “perfectionism” and be clearer about their adverts.
A 50-page application to the ASA has…
Half of retailers plan to spend most of their budget on social media advertising in 2020
Social media advertising is expected to make up half of all retail advertising spend throughout 2020.
According to new research from Smartly.io 52 per cent of retail marketers intend to…
Casper warns that social media influencers may “adversely affect our reputation” as it launches IPO
Casper Sleep has warned investors that the runaway power of social media influencers could “adversely affect our reputation” and put their money at risk after filing to launch an initial…
Influencer marketing could have peaked in 2019 as “influencer fatigue” sets in
Influencer marketing could have hit its peak as both retailers begin to scrutinise returns and “influencer fatigue” sets in.
Following explosive growth over the past few years, which has seen…
Facebook owns top four most-downloaded apps of the decade
Facebook, Facebook Messenger, WhatsApp and Instagram were the four most downloaded apps of the decade according to new research by App Annie.
All four apps are owned by Facebook, with…
TikTok, Instagram and YouTube are “the future of ecommerce”
TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers.
According to US venture capital giant Andreessem Horowitz “it…
Adidas launches AR Instagram games in London store
Adidas new flagship store on London’s Oxford Street has unveiled three new augmented reality (AR) experiences which shoppers can play via Instagram.
Using Instagram Camera on their smartphones, shoppers can…
Could the direct-to-consumer boom kill retail?
Social media is posing a significant threat to retailers as increasing numbers of manufacturers use online platforms to bypass them and sell directly to the consumer.
Set to be worth…