Lego
Lego moves into experiential retail with new flagship store
Lego has announced it is opening its first experiential retail space in New York City as it experiments with new retail formats.
The new 7,175 sq ft store is “designed …
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Lego celebrates best growth in 5 years as website visits double
Lego saw consumer sales jump 21 per cent last year as its digital investment strategy fuelled its best growth in half a decade.
The world’s largest toymaker reported a revenue…
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Chess sets, face masks and Animal Crossing were this year’s most popular items according to Ebay
Ebay says chess sets, face masks and Animal Crossing were the most popular items sold on its platform throughout 2020.
The online retail marketplace has released its annual Shopping Barometer…
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Lego appoints former Tesco CIO to head digital division and “unleash the potential of technology”
Lego has appointed a new chief digital and technology officer as it seeks to “accelerate our digital transformation”.
The Danish toy giant has hired former Tesco chief information officer Atul…
Read MoreLego sees online traffic double to 100 million driving return to growth
Lego has seen sales rocket 14 per cent in the first half of the year as traffic to its online website more than doubled to 100 million.
The Danish toy…
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Zuckerberg says advertisers will return “soon enough” as Lego becomes latest to join boycott
Lego has become the latest retailer to pull its advertising from Facebook while Mark Zuckerberg dismisses the boycott as a “small percentage of our revenue”.
The #StopHateForProfit boycott has continued…
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Toys R Us officially returns from retail grave with new tech-focused store
Toys R Us will officially return from the retail graveyard this weekend as it launches a new tech-focused experiential store.
In July Toys R Us’ owner Tru Kids, run by…
Read MoreLego could be next to launch a rental scheme
Lego could be the next retail giant to launch a rental service as it seeks to increase sustainability and reduce its heavy use of plastics.
The world’s largest toymaker is…
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Apple set to undercut Netflix with streaming service as it launches iPhone 11
Apple launched its latest iPhone while announcing that its new TV streaming service will undercut key rivals Netflix and Amazon. The iPhone 11 was officially revealed yesterday during Apple’s biggest…
Read MoreLatest Feature
Born between the late 1990s and mid-2010s, Gen Z are an important and influential consumer force to be reckoned with.
This generation of shoppers are digital natives, with their own…