Levi’s

Ikea, Walmart and Peloton have become the latest major brands to pull their Facebook advertising spend but have all chosen to not announce it publicly.

Vans latest to boycott Facebook as 3rd of advertisers say they could follow

July 1, 2020

Vans has become the latest big-name retailer to pull its advertising from Facebook as the #StopHateForProfit campaign, with almost a third of advertisers considering similar action. The fashion giant has…

Adidas, Puma, Ford and Best Buy pull Facebook advertising in action that could “destroy the business”

Advertising Social Media

#stophateofrprofit Adidas Best Buy Facebook Ford Levi's Patagonia Puma Starbucks The North Face Unilever

June 30, 2020

Ben Stevens

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Facebook has seen a slew of new retailers including Adidas, Puma, HP, Ford and Best Buy pull their advertising as pressure mounts on the social media company to take action.…

Facebook has seen a growing number of retailers pull their advertising spend leading its shares to divebomb and Mark Zuckerberg to lose $7.2 billion in personal wealth.

$56bn wiped off Facebook’s market value as Levi’s, Unilever and Starbucks join boycott

Advertising Social Media

Facebook Levi's Patagonia Starbucks StopHateforProfit The North Face

June 29, 2020

Ben Stevens

No Comments

Facebook has seen a growing number of retailers pull their advertising spend leading its shares to divebomb and Mark Zuckerberg to lose $7.2 billion in personal wealth. Levi’s, Unilever, The…

President Trump has vowed not to extend social media giant TikTok’s sell-by date of September 15.

TikTok adds “shop now” button as it pushes into retail space

Advertising Apps / Mobile News Social Media

button Instagram Levi's shop now TikTok

May 1, 2020

Ben Stevens

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TikTok is testing a new “shop now” button on its platform linking users directly to advertisers’ ecommerce sites from influencer videos. The social media giant is reportedly trialling a new…

With bold website advertising and email marketing to promote the opportunity of “trying before buying” with seemingly no consequences for the consumer, retailers are set to see a spike in sales – but at what cost?

Is this the solution to the serial returns crisis?

Analysis Features News

Asos Carhartt Clarks Kate Spade Levi's Macy’s Ralph Lauren returns Rhonda Textor True Fit

January 16, 2020

Ben Stevens

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“Serial returners” have quickly become the scourge of the retail industry, set to cost brands £5.6 billion over the next five years. Online fashion retailers like Asos, Zalando, Boohoo and…

Amazon is set to launch its first physical fashion festival in Berlin later this month exhibiting the wide range of denim products available on its platform.

Amazon Fashion to launch first ever physical festival “Destination Denim”

Ecommerce Marketing News

7 For All Mankind Amazon Fashion Anne-Marie Berlin Destination Denim Festival G-Star Levi's Replay Rita Ora Wrangler

October 7, 2019

Ben Stevens

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Amazon is set to launch its first physical fashion festival in Berlin later this month exhibiting the wide range of denim products available on its platform. Amazon Fashion’s “Destination Denim”…

Google has made “significant updates” to its wearable Jacquard technology, which allows users to control their devices with their clothes.

Google makes “significant updates” to its smart clothing tech Jacquard

News Wearables

Google Jacquard Levi's Saint Laurent

October 4, 2019

Ben Stevens

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Google has made “significant updates” to its wearable Jacquard technology, which allows users to control their devices with their clothes. Jacquard is Google’s “ambient computing” project, which is integrated into…

Levi Strauss, VF Corp and Marks & Spencer have teamed up with Mastercard to trial a new digital payment scheme for factory workers.

Mastercard, VF Corp and M&S will pay garment factory workers digitally under new scheme

Payment Sustainable Tech

Levi Strauss Levi's M&S Marks & Spencer Mastercard VF Corp

October 1, 2019

Ben Stevens

No Comments

Levi Strauss, VF Corp and Marks & Spencer have teamed up with Mastercard to trial a new digital payment scheme for factory workers. Mastercard’s new hybrid digital payment scheme, being…

Levi’s will soon let you customise your jeans with lasers

Automation News

Customisation Levi's Marc Rosen Personalisation

May 16, 2019

Ben Stevens

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Levi’s is set to launch a new laser technology which will allow users to design their own jeans, choosing their colour and the level of wear and tear. The iconic…

Boots owner offers delivery pickup and return service at 8000 locations

Delivery / Supply Chain News

Alex Gourlay Boots Levi's LVMH Narvar pickup returns Sephora Urban Outfitters Walgreens Walgreens Boots Alliance

April 18, 2019

Ben Stevens

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Boots owner Walgreens Boots Alliance has partnered with Narvar to offer pickup and returns services for any participating online retailer at over 8000 locations. Walgreens will now offer Narvar Concierge,…

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London Fashion Week: How IBM is supporting the British Fashion Council and the ‘Next-Generation’ of Retail

22/09/2020 1:31 PM

IBM is supporting the BFC by optimising the digital London Fashion Week experience, enabling designers to showcase their stories through multimedia content and ensuring an engaging user experience for the global fashion audience.

We are currently living in an altered world. COVID-19 has shown the fragility of businesses across all industries, but particularly in the fashion and retail sector. Whilst many companies had…

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