Live streaming

Brands are increasingly marketing themselves, and their products, via TikTok, Amazon Live and other online services which can be used to showcase products via live online videos, here's how to do it safely.

Retail Live Streaming: How brands can avoid legal trouble

September 15, 2020

Live streaming is now a very popular form of retailing, assisted no doubt by the stay-at-home restrictions caused by the ongoing pandemic. Brands are increasingly marketing themselves, and their products,…

Huawei is launching a new high-tech ecommerce live streaming tool for retailers offering augmented reality (AR) integration and real-time back drop processing.

Huawei launches AR-integrated live streaming platform for retailers

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Alibaba Augmented Reality Huawei Live streaming

August 7, 2020

Ben Stevens

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Huawei is launching a new high-tech ecommerce live streaming tool for retailers offering augmented reality (AR) integration and real-time back drop processing. Huawei’s says its new live streaming solution will…

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London Fashion Week: How IBM is supporting the British Fashion Council and the ‘Next-Generation’ of Retail

22/09/2020 1:31 PM

IBM is supporting the BFC by optimising the digital London Fashion Week experience, enabling designers to showcase their stories through multimedia content and ensuring an engaging user experience for the global fashion audience.

We are currently living in an altered world. COVID-19 has shown the fragility of businesses across all industries, but particularly in the fashion and retail sector. Whilst many companies had…

Live streaming

Retail Live Streaming: How brands can avoid legal trouble

Huawei launches AR-integrated live streaming platform for retailers

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Latest Feature

London Fashion Week: How IBM is supporting the British Fashion Council and the ‘Next-Generation’ of Retail

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