Luxury

International online luxury sales jumped 170% over August and September

October 5, 2020

Online cross-border luxury sales have shot up by nearly 200 per cent as the “much-predicted shift to digital luxury” gets underway. Throughout August and September, international sales of luxury goods…

Amazon has set its sights on Farfetch and Yoox Net-A-Porter as it prepares to launch its own luxury fashion marketplace next month.

Amazon to launch luxury fashion platform in major challenge to Farfetch and YNAP

Ecommerce marketplace

Amazon Farfetch fashion Luxury Net-A-Porter YNAP YOOX

August 26, 2020

Ben Stevens

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Amazon has set its sights on Farfetch and Yoox Net-A-Porter as it prepares to launch its own luxury fashion marketplace next month. More than a dozen up-market fashion and accessories…

Burberry becomes first luxury brand to launch £90 designer face masks

Companies

Burberry Face Mask Halpern Julien Macdonald Liam Hodges Luxury Mulberry RÆBURN Rixo. Under Armour Uniqlo

August 21, 2020

Ben Stevens

Burberry has become the first luxury fashion brand to launch a range of designer face masks, costing £90. The high-end face masks will be made from excess fabric “enhanced with…

Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies.

Luxury brands are piling marketing budgets into social media to reach Gen Z

Advertising Marketing News Social Media

Gartner Gen Z Index Influencers Instagram Luxury social media

February 27, 2020

Ben Stevens

No Comments

Luxury brands and increasingly turning to digital channels like social media to power their marketing campaigns and reach younger consumers. According to a new study from Gartner examining brands benchmarked…

Retail and the luxury retail sector in particular have recently begun creating their own video games to “engage and excite millennials”. Here’s Charged’s list of the top five retailers who have created their own video games.

Top 5 retailers who created their own video games

Apps / Mobile Features News

Adidas B Bounce Burberry Endless Runner fashion Games Gucci Gucci Ace Gucci Arcade Karl Lagerfeld Louis Vuitton Luxury Pac-Man video games

February 26, 2020

Georgia Wright

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The luxury retail sector has been ramping up both its interest and investment in the video games industry for the last few years, seeing it as an invaluable resource to…

Mr Porter appoints new managing director

Ecommerce

ecommerce fashion Fiona Firth Luxury managing director Mr Porter Net-A-Porter YNAP

December 19, 2019

Ava Szajna-Hopgood

No Comments

Mr Porter has named Fiona Firth as its new managing director. Firth has worked as buying director at the Yoox Net-A-Porter (YNAP)-owned luxury menswear website since 2016 when she joined…

Farfetch is set to trial a new interactive live video shopping platform as it enters a new partnership with Bambuser.

Farfetch shares rise 15% after tumultuous week of results

Ecommerce

Farfetch fashion Jose Neves Listing Luxury New York Stock Exchange platform Third Quarter

November 15, 2019

Ava Szajna-Hopgood

Luxury e-commerce retailer Farfetch saw shares rise 15 per cent during extended trading on Thursday, after its third quarter results quelled investor concerns. Shares in the luxury fashion platform were…

Rebag has launched the world’s first AI-powered instant appraisal app allowing users to pinpoint the resale value of their goods immediately.

Rebag launches worlds first instant appraisal app for luxury handbags

Apps / Mobile News

Handbag Luxury Rebag resale

October 25, 2019

Ben Stevens

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Rebag has launched the world’s first AI-powered instant appraisal app allowing users to pinpoint the resale value of their goods immediately. Clair, the luxury handbag resale giant’s new feature, has…

Luxury resale platforms actually help luxury retailers, here’s how

Industry News Sustainable Tech

BCG Boston Consulting Group Luxury pre-owned resale second-hand Vestiaire Collective

October 16, 2019

Ben Stevens

No Comments

The second-hand luxury resale industry is set to represent nearly 10 per cent of the entire luxury market by 2021, as the pre-owned boom continues to cannibalise primary retailers. However,…

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Reimagining Seasonal Campaigns Through Gaming

26/10/2020 8:00 AM

When you think of Christmas shopping, what springs to mind? The first screening of the John Lewis ad? Maybe the frantic search for Black Friday bargains? Or is it the…

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