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LVMH launches blockchain platform in fight against counterfeiting

May 21, 2019

AURA, authenticate, Blockchain, ConsenSys, Etherium, LVMH, Microsoft, Quorum, Track & Trace, unique identifier

Luxury conglomerate Moët Hennessy – Louis Vuitton has launched AURA, a new blockchain platform for authenticating luxury goods. After three years in development with Microsoft blockchain software company ConsenSys as…

Instagram accounts promoting fake luxury goods has tripled since 2016

April 26, 2019

Ben Stevens

Apps / Mobile, News

counterfeit, Instagram, LVMH, NBC

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Instagram is failing to tackle the growth of accounts which promote the sale of counterfeit luxury goods from brands including Gucci, Louis Vuitton and Dior. According to new research from…

Boots owner offers delivery pickup and return service at 8000 locations

April 18, 2019

Ben Stevens

Delivery / Supply Chain, News

Alex Gourlay, Boots, Levi's, LVMH, Narvar, pickup, returns, Sephora, Urban Outfitters, Walgreens, Walgreens Boots Alliance

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Boots owner Walgreens Boots Alliance has partnered with Narvar to offer pickup and returns services for any participating online retailer at over 8000 locations. Walgreens will now offer Narvar Concierge,…

LVMH to use blockchain tech to tackle counterfeiting

March 28, 2019

Ben Stevens

Blockchain, News

Blockchain, Dior, Etherium, Louis Vuitton, LVMH

No Comments

Luxury fashion powerhouse LVMH is poised to launch a new blockchain tool for ensuring the tackle counterfeiting. According to Coindesk, LVMH will launch the new cryptographic provenance platform called Aura,…

LVMH

LVMH launches blockchain platform in fight against counterfeiting

Instagram accounts promoting fake luxury goods has tripled since 2016

Boots owner offers delivery pickup and return service at 8000 locations

LVMH to use blockchain tech to tackle counterfeiting

Retail returns marketing tactic: a simple model but at what cost?

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