Marketing

Retail Gazette’s newest launch is ‘beating the drum’ for the UK’s marketing sector

May 13, 2022

Marketing is more important than ever. With consumers choosing products, brands and services not just based on price but on sentiment, affinity and their ethical credentials, it’s key for marketers…

TikTok launches music distribution platform SoundOn

Mobile & Apps News

Apple Music Marketing Music distribution social media SoundOn Spotify TikTok

March 10, 2022

Isabel Cameron

No Comments

TikTok has launched its own in-house music marketing and distribution platform called SoundOn. The new site allows artists to upload their music directly onto the TikTok app, in addition to…

Gorillas appoints Luanne Calvert as CMO

Delivery Industry Marketing News

Gorillas Luanne Calvert Marketing Rapid grocery delivery

January 19, 2022

Isabel Cameron

No Comments

Gorillas has appointed Luanne Calvert as its new chief marketing officer. Calvert will lead the global marketing team at Gorillas and elevate the company’s brand “to a new level”. She…

Snug reports 450% jump in sales after Katherine Ryan live event

Ecommerce News Social Media

ecommerce Instagram Katherine Ryan Livestream Marketing Snug

December 22, 2021

Isabel Cameron

No Comments

Snug’s latest live social event, an Instagram livestream with comedian Katherine Ryan, saw a 450% growth in sales, compared to its previous live event in March. The 45-minute livestream saw…

TikTok to launch its own delivery service serving food from viral videos

Delivery Mobile & Apps

Campaign Food delivery Marketing social media TikTok TikTok Kitchen

December 20, 2021

Isabel Cameron

No Comments

TikTok is partnering with Virtual Dining Concepts to launch “TikTok Kitchens”, a service that will deliver food that has gone viral on its app, to customers across the US. A…

M&S advent calendar app offers gift card prizes of up to £1000 for one day

Mobile & Apps

App Customer experience grocery M&S Marketing Retail supermarket

December 9, 2021

Isabel Cameron

No Comments

The M&S ‘Sparks Advent Calendar’ is offering spot prizes of up to £1000 worth of vouchers, through its app. Hundreds of £250, £500 & £1000 vouchers have been hidden behind…

Shein has been dubbed the “most manipulative” fashion website, according to research by Rogue Media.

Shein named ‘most manipulative’ fast fashion website

Ecommerce

dark patterns ecommerce Fast Fashion Marketing Missguided Shein sustainability

October 29, 2021

Isabel Cameron

No Comments

Shein has been dubbed the “most manipulative” fashion website, according to research by Rouge Media. The fast fashion retailer features various “dark patterns” on its website, including time-limited countdowns, exclusive…

Amazon is trialling a new scheme allowing some of its merchants to directly contact customers with marketing material, breaking from its strict controls on consumer data.

Amazon allows merchants to contact shoppers directly for the first time

Ecommerce Marketing Marketplaces

Amazon customer engagement Marketing marketplace

April 26, 2021

Ben Stevens

No Comments

Amazon is trialling a new scheme allowing some of its merchants to directly contact customers with marketing material, breaking from its strict controls on consumer data. According to CNBC, Amazon…

New report finds brands spending 44% more on sponsored Instagram posts since 2018

Advertising Ecommerce Mobile & Apps

Influencer Influencers Instagram Marketing research social media influencer sponsor sponsored post

November 15, 2019

Ava Szajna-Hopgood

Social media influencers have seen a huge rise in the prices they can charge for sponsored brand posts on Instagram. New research from marketing firm Izea found the average price…

Uniqlo launches interactive marketing campaign with TikTok

Marketing News

Marketing TikTok Uniqlo

June 24, 2019

Ben Stevens

No Comments

Uniqlo is set to launch an interactive marketing campaign in partnership with short-form video giant TikTok encouraging users to show off their Uniqlo outfits. Its new #UTPlayYourWorld campaign, launching on…

Marketing

Retail Gazette’s newest launch is ‘beating the drum’ for the UK’s marketing sector

Gorillas appoints Luanne Calvert as CMO

M&S advent calendar app offers gift card prizes of up to £1000 for one day

Shein named ‘most manipulative’ fast fashion website

Amazon allows merchants to contact shoppers directly for the first time

Uniqlo launches interactive marketing campaign with TikTok

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