US outdoor fashion brand Mountain Hardwear is set to launch its augmented reality (AR) app to European retailers, providing a virtual showcase for its latest products. Mountain Hardwear, a subsidiary…Read More
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London Fashion Week: How IBM is supporting the British Fashion Council and the ‘Next-Generation’ of Retail
22/09/2020 1:31 PM
We are currently living in an altered world. COVID-19 has shown the fragility of businesses across all industries, but particularly in the fashion and retail sector. Whilst many companies had…