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Nike has made its workout video streaming service NTC Premium accessible to all “at no charge” in a bid to help people keep fit during self-isolation.

Nike makes its premium workout streaming service free for those in lockdown

March 25, 2020

China, lockdown, Nike, Nike App, Nike Training Club, NTC Premium, Streaming

Nike has made its workout video streaming service NTC Premium accessible to all “at no charge” in a bid to help people keep fit during self-isolation. NTC Premium, which includes…

StockX says the coronavirus has been “great for our business and growth” as shoppers are forced to turn online to make purchases.

StockX tops $1bn in sales for the first time as sneaker market continues to boom

January 21, 2020

Ben Stevens

Apps / Mobile, marketplace, News

Nike, Scott Cutler, sneakers, StockX, Yeezy

No Comments

StockX has surpassed $1 billion in gross merchandise value (GMV) for the first time thanks to massive growth in 2019. The sneaker resale platform, which markets itself as a “fashion…

Nike launches winter fitness activation Give Sport in stores

December 18, 2019

Ava Szajna-Hopgood

Ecommerce, Instore

App, Give Sport, Joris van Rooy, Nike, Nike Fit, rewards, sport, winter

No Comments

Nike has announced its new holiday promotion Give Sport, in order to encourage shoppers “bring on winter sport”. “Rather than waiting for New Year’s resolutions to get back on track,…

Just un-do it: The risks of Nike cutting ties with Amazon

December 3, 2019

Ben Stevens

Features, News, Op-ed

Amazon, Croud, Jack Cooper, Nike

When computer scientist John Wainwright purchased Douglas Hofstadter’s Fluid Concepts and Creative Analogies on the 3rd of April 1995, he likely had no idea that he would also be ordering…

Puma has partnered with e-sports giant Cloud9 to launch its first ever apparel collection specifically for gamers.

Puma launches e-sports apparel collection in partnership with Cloud9

October 11, 2019

Ben Stevens

Companies, Industry, News

Adidas, Cloud9, e-sports, K-Swiss, Nike, Puma

No Comments

Puma has partnered with e-sports giant Cloud9 to launch its first ever apparel collection specifically for gamers. Cloud9, which signed a sponsorship deal with Puma back in January, joins both…

GOAT launches AR “Try-On” feature so you can try on the world’s rarest trainers

October 4, 2019

Ben Stevens

Apps / Mobile, Augmented Reality

Air Force 1, Air Jordan, Airbnb, Dunk, GOAT, Nike

No Comments

GOAT is launching a new augmented reality “Try-On” feature, allowing shoppers to virtually try on its rare and exclusive shoes before committing to a purchase. Its new Try-On feature will…

Nike’s self-lacing shoes can now be controlled by Siri enabling customers to loosen and tighten their shoes with their voice.

Nike’s new self-lacing LED shoes to be controlled by Siri

September 3, 2019

Ben Stevens

News, Voice, Wearables

Adapt, Adapt Huaraches, Apple, FitAdapt, iPhone, Nike, Siri

No Comments

Nike’s self-lacing shoes can now be controlled by Siri enabling customers to loosen and tighten their shoes with their voice. The 2019 Adapt Huaraches are equipped with Nike’s futuristic FitAdapt…

Nike is launching a kids subscription service as it seeks to cash in on the $10 billion (£8.29 billion) children’s footwear market.

Nike launches kids shoe subscription service “Adventure Club”

August 13, 2019

Ben Stevens

Ecommerce, News

Adventure Club, Children, kids, Nike, Subscription service

No Comments

Nike is launching a kids subscription service as it seeks to cash in on the $10 billion (£8.29 billion) children’s footwear market. “Adventure Club” will work in conjunction with Nike’s…

Nike buys startup Celect in predictive analytics drive

August 7, 2019

Ben Stevens

Companies, News

Boston, Eric Sprunk, Nike, Nike Fit, Startup

No Comments

Nike has purchased Celect, a Boston-based predictive analytics startup for an undisclosed sum. Celect will immediately be integrated into Nike’s global operations team, who will begin work integrating its predictive…

Size? online customers can now talk to store staff at the touch of a button

July 8, 2019

Ben Stevens

Ecommerce, Instore, News

Hero, Nike, Size?

No Comments

Size? has launched a new feature which will allow its online shoppers to talk in real time to store assistants at the click of a button. The streetwear retailer has…

Nike

Nike makes its premium workout streaming service free for those in lockdown

StockX tops $1bn in sales for the first time as sneaker market continues to boom

Nike launches winter fitness activation Give Sport in stores

Just un-do it: The risks of Nike cutting ties with Amazon

Puma launches e-sports apparel collection in partnership with Cloud9

GOAT launches AR “Try-On” feature so you can try on the world’s rarest trainers

Nike’s new self-lacing LED shoes to be controlled by Siri

Nike launches kids shoe subscription service “Adventure Club”

Nike buys startup Celect in predictive analytics drive

Size? online customers can now talk to store staff at the touch of a button

How is the lockdown changing our shopping habits?

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