Just un-do it: The risks of Nike cutting ties with Amazon
When computer scientist John Wainwright purchased Douglas Hofstadter’s Fluid Concepts and Creative Analogies on the 3rd of April 1995, he likely had no idea that he would also be ordering…
Puma launches e-sports apparel collection in partnership with Cloud9
Puma has partnered with e-sports giant Cloud9 to launch its first ever apparel collection specifically for gamers. Cloud9, which signed a sponsorship deal with Puma back in January, joins both…
GOAT launches AR “Try-On” feature so you can try on the world’s rarest trainers
GOAT is launching a new augmented reality “Try-On” feature, allowing shoppers to virtually try on its rare and exclusive shoes before committing to a purchase.
Its new Try-On feature will…
Nike’s new self-lacing LED shoes to be controlled by Siri
Nike’s self-lacing shoes can now be controlled by Siri enabling customers to loosen and tighten their shoes with their voice.
The 2019 Adapt Huaraches are equipped with Nike’s futuristic FitAdapt…
Nike launches kids shoe subscription service “Adventure Club”
Nike is launching a kids subscription service as it seeks to cash in on the $10 billion (£8.29 billion) children’s footwear market. “Adventure Club” will work in conjunction with Nike’s…
Nike buys startup Celect in predictive analytics drive
Nike has purchased Celect, a Boston-based predictive analytics startup for an undisclosed sum. Celect will immediately be integrated into Nike’s global operations team, who will begin work integrating its predictive…
Size? online customers can now talk to store staff at the touch of a button
Size? has launched a new feature which will allow its online shoppers to talk in real time to store assistants at the click of a button.
The streetwear retailer has…
Nike’s retail tech investment drives 35% digital revenue growth
Nike has celebrated strong revenue growth over the past year thanks to major investment in its digital and technology operations. For the fiscal year 2019 the sportswear giant reported revenues…
Yoox Net-a-Porter to become one of the first to launch shoppable Instagram account
Yoox Net-a-Porter is set to capitalise on Instagram’s new shopping features and shoppers will be able to purchase directly from its accounts “in the next few days”. The luxury fashion…
Nike to introduce “transformational” app to measure shoppers’ feet
Nike is set to introduce a new feature to its retail app which will scan shoppers’ feet to determine their exact size, aiming to eliminate ill fitting shoes for good.…