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Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies.

Instagram and Pinterest deliver highest average order values for fashion retailers

April 17, 2019

Instagram and Pinterest deliver the highest average order values (AOV) on mobile for fashion retailers, despite driving relatively small amounts of traffic. According to new research conducted by ecommerce personalisation…

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London Fashion Week: How IBM is supporting the British Fashion Council and the ‘Next-Generation’ of Retail

22/09/2020 1:31 PM

IBM is supporting the BFC by optimising the digital London Fashion Week experience, enabling designers to showcase their stories through multimedia content and ensuring an engaging user experience for the global fashion audience.

We are currently living in an altered world. COVID-19 has shown the fragility of businesses across all industries, but particularly in the fashion and retail sector. Whilst many companies had…

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Instagram and Pinterest deliver highest average order values for fashion retailers

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Latest Feature

London Fashion Week: How IBM is supporting the British Fashion Council and the ‘Next-Generation’ of Retail

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