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The North Face and Puma resume Facebook advertising | More from Waitrose, Google Cloud, Asda and Comet

August 4, 2020

You can read each story in full below: The North Face and Puma resume Facebook advertising as boycott fails to dent ad revenues Comet to return from the dead 8…

The North Face, Puma and Pernod Ricard are returning to Facebook as the #StopHateForProfit boycott loses steam and fails to make a dent in revenues.

The North Face and Puma resume Facebook advertising as boycott fails to dent ad revenues

Advertising Social Media

Facebook Puma StopHateforProfit The North Face Unilever

August 4, 2020

Ben Stevens

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The North Face, Puma and Pernod Ricard are returning to Facebook as the #StopHateForProfit boycott loses steam and fails to make a dent in revenues. The North Face, which was…

Ikea, Walmart and Peloton have become the latest major brands to pull their Facebook advertising spend but have all chosen to not announce it publicly.

Vans latest to boycott Facebook as 3rd of advertisers say they could follow

Advertising Social Media

Adidas Best Buy Facebook Ford HP Levi's Patagonia Puma Starbucks StopHateforProfit The North Face Unilever Vans

July 1, 2020

Ben Stevens

Vans has become the latest big-name retailer to pull its advertising from Facebook as the #StopHateForProfit campaign, with almost a third of advertisers considering similar action. The fashion giant has…

Adidas, Puma, Ford and Best Buy pull Facebook advertising in action that could “destroy the business”

Advertising Social Media

#stophateofrprofit Adidas Best Buy Facebook Ford Levi's Patagonia Puma Starbucks The North Face Unilever

June 30, 2020

Ben Stevens

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Facebook has seen a slew of new retailers including Adidas, Puma, HP, Ford and Best Buy pull their advertising as pressure mounts on the social media company to take action.…

Top retailers who are using augmented reality

March 16, 2020

Georgia Wright

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“Mixed reality technologies, like AR and VR, hold huge potential for organisations to offer customers new ways to bring their brand to life, whether that’s by transporting them to another…

Puma partners with world’s first shoppable styling game Drest

Apps / Mobile Marketing News

Drest Puma Tabitha Simmons

January 30, 2020

Ben Stevens

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Puma has partnered with the world’s first shoppable interactive styling game Drest while launching a new seven-piece capsule collection to mark the occasion. Drest allows players to adopt the role…

YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools.

YouTube introduces shopping ads to home feed and search results

Advertising Marketing News

Ads Google Home Feed Puma Search Youtube

November 5, 2019

Ben Stevens

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YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools. Google today announced that…

Puma has partnered with e-sports giant Cloud9 to launch its first ever apparel collection specifically for gamers.

Puma launches e-sports apparel collection in partnership with Cloud9

Companies Industry News

Adidas Cloud9 e-sports K-Swiss Nike Puma

October 11, 2019

Ben Stevens

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Puma has partnered with e-sports giant Cloud9 to launch its first ever apparel collection specifically for gamers. Cloud9, which signed a sponsorship deal with Puma back in January, joins both…

Puma and Amazon have teamed up to create a new range of leisurewear based developed using customers reviews and search data.

Puma and Amazon launch fashion brand based on customer searches and reviews

September 27, 2019

Puma and Amazon have teamed up to create a new range of leisurewear based developed using customers reviews and search data. “Care Of” by Puma includes 50 athleisure pieces for…

Puma launches first NYC flagship, full of virtual surprises

Instore Virtual Reality

Fifth Avenue flagship Manhattan Puma sports brand sportswear

September 2, 2019

Ava Szajna-Hopgood

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Puma has launched its first flagship location in Manhattan, bringing a virtual reality bricks and mortar store to Fifth Avenue. It’s the first site of its kind in the US…

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London Fashion Week: How IBM is supporting the British Fashion Council and the ‘Next-Generation’ of Retail

22/09/2020 1:31 PM

IBM is supporting the BFC by optimising the digital London Fashion Week experience, enabling designers to showcase their stories through multimedia content and ensuring an engaging user experience for the global fashion audience.

We are currently living in an altered world. COVID-19 has shown the fragility of businesses across all industries, but particularly in the fashion and retail sector. Whilst many companies had…

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