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Zara owner Inditex becomes latest to launch its own video game

Advertising Augmented & Virtual Reality Marketing Social Media

May 18, 2021

Zara’s owner Inditex has become the latest fashion brand to launch a video game in an effort to attract younger shoppers. Inditex has launched a new augmented reality (AR) video…

Aldi and Lidl have both entered into the world of esports this week signing separate partnerships with major teams.

Aldi and Lidl enter esports market as both sign partnerships with major teams

Advertising

Aldi esports Lidl Louis Vuitton Puma SK Gaming Team Vitality

January 15, 2021

Ben Stevens

1

Aldi and Lidl have both entered into the world of esports this week signing separate partnerships with major teams. Lidl became the first of the rival German discounters to sign…

The North Face and Puma resume Facebook advertising | More from Waitrose, Google Cloud, Asda and Comet (August 04)

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Asda Black Friday boycott Comet Facebook Google Cloud Puma The North Face Waitrose

August 4, 2020

Ben Stevens

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You can read each story in full below: The North Face and Puma resume Facebook advertising as boycott fails to dent ad revenues Comet to return from the dead 8…

The North Face, Puma and Pernod Ricard are returning to Facebook as the #StopHateForProfit boycott loses steam and fails to make a dent in revenues.

The North Face and Puma resume Facebook advertising as boycott fails to dent ad revenues

Advertising Social Media

Facebook Puma StopHateforProfit The North Face Unilever

August 4, 2020

Ben Stevens

No Comments

The North Face, Puma and Pernod Ricard are returning to Facebook as the #StopHateForProfit boycott loses steam and fails to make a dent in revenues. The North Face, which was…

Ikea, Walmart and Peloton have become the latest major brands to pull their Facebook advertising spend but have all chosen to not announce it publicly.

Vans latest to boycott Facebook as 3rd of advertisers say they could follow

Advertising Social Media

Adidas Best Buy Facebook Ford HP Levi's Patagonia Puma Starbucks StopHateforProfit The North Face Unilever Vans

July 1, 2020

Ben Stevens

2

Vans has become the latest big-name retailer to pull its advertising from Facebook as the #StopHateForProfit campaign, with almost a third of advertisers considering similar action. The fashion giant has…

Adidas, Puma, Ford and Best Buy pull Facebook advertising in action that could “destroy the business”

Advertising Social Media

#stophateofrprofit Adidas Best Buy Facebook Ford Levi's Patagonia Puma Starbucks The North Face Unilever

June 30, 2020

Ben Stevens

No Comments

Facebook has seen a slew of new retailers including Adidas, Puma, HP, Ford and Best Buy pull their advertising as pressure mounts on the social media company to take action.…

Augmented reality (AR) shopping is set to see a dramatic rise in adoption thanks to the pandemic, topping 100 million users by the end of the year.

Top retailers who are using augmented reality

March 16, 2020

Georgia Wright

No Comments

“Mixed reality technologies, like AR and VR, hold huge potential for organisations to offer customers new ways to bring their brand to life, whether that’s by transporting them to another…

Puma partners with world’s first shoppable styling game Drest

Marketing Mobile & Apps News

Drest Puma Tabitha Simmons

January 30, 2020

Ben Stevens

No Comments

Puma has partnered with the world’s first shoppable interactive styling game Drest while launching a new seven-piece capsule collection to mark the occasion. Drest allows players to adopt the role…

YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools.

YouTube introduces shopping ads to home feed and search results

Advertising Marketing News

Ads Google Home Feed Puma Search Youtube

November 5, 2019

Ben Stevens

No Comments

YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools. Google today announced that…

Puma has partnered with e-sports giant Cloud9 to launch its first ever apparel collection specifically for gamers.

Puma launches e-sports apparel collection in partnership with Cloud9

Companies Industry News

Adidas Cloud9 e-sports K-Swiss Nike Puma

October 11, 2019

Ben Stevens

No Comments

Puma has partnered with e-sports giant Cloud9 to launch its first ever apparel collection specifically for gamers. Cloud9, which signed a sponsorship deal with Puma back in January, joins both…

Puma

Aldi and Lidl enter esports market as both sign partnerships with major teams

The North Face and Puma resume Facebook advertising | More from Waitrose, Google Cloud, Asda and Comet (August 04)

Top retailers who are using augmented reality

Puma partners with world’s first shoppable styling game Drest

YouTube introduces shopping ads to home feed and search results

Puma launches e-sports apparel collection in partnership with Cloud9

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