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Aldi and Lidl have both entered into the world of esports this week signing separate partnerships with major teams.
Lidl became the first of the rival German discounters to sign…
Read MoreThe North Face and Puma resume Facebook advertising | More from Waitrose, Google Cloud, Asda and Comet (August 04)
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The North Face and Puma resume Facebook advertising as boycott fails to dent ad revenues
Comet to return from the dead 8…
Read MoreThe North Face and Puma resume Facebook advertising as boycott fails to dent ad revenues
The North Face, Puma and Pernod Ricard are returning to Facebook as the #StopHateForProfit boycott loses steam and fails to make a dent in revenues.
The North Face, which was…
Read MoreVans latest to boycott Facebook as 3rd of advertisers say they could follow
Vans has become the latest big-name retailer to pull its advertising from Facebook as the #StopHateForProfit campaign, with almost a third of advertisers considering similar action. The fashion giant has…
Read MoreAdidas, Puma, Ford and Best Buy pull Facebook advertising in action that could “destroy the business”
Facebook has seen a slew of new retailers including Adidas, Puma, HP, Ford and Best Buy pull their advertising as pressure mounts on the social media company to take action.…
Read MoreTop retailers who are using augmented reality
“Mixed reality technologies, like AR and VR, hold huge potential for organisations to offer customers new ways to bring their brand to life, whether that’s by transporting them to another…
Read MorePuma partners with world’s first shoppable styling game Drest
Puma has partnered with the world’s first shoppable interactive styling game Drest while launching a new seven-piece capsule collection to mark the occasion.
Drest allows players to adopt the role…
Read MoreYouTube introduces shopping ads to home feed and search results
YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools.
Google today announced that…
Read MorePuma launches e-sports apparel collection in partnership with Cloud9
Puma has partnered with e-sports giant Cloud9 to launch its first ever apparel collection specifically for gamers. Cloud9, which signed a sponsorship deal with Puma back in January, joins both…
Read MorePuma and Amazon launch fashion brand based on customer searches and reviews
Puma and Amazon have teamed up to create a new range of leisurewear based developed using customers reviews and search data. “Care Of” by Puma includes 50 athleisure pieces for…
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