Puma Archives - Latest Retail Technology News From Across The Globe

Puma partners with world’s first shoppable styling game Drest

January 30, 2020

Puma has partnered with the world’s first shoppable interactive styling game Drest while launching a new seven-piece capsule collection to mark the occasion. Drest allows players to adopt the role…

YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools.

YouTube introduces shopping ads to home feed and search results

November 5, 2019

Ben Stevens

Advertising, Marketing, News

Ads, Google, Home Feed, Puma, Search, Youtube

No Comments

YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools. Google today announced that…

Puma has partnered with e-sports giant Cloud9 to launch its first ever apparel collection specifically for gamers.

Puma launches e-sports apparel collection in partnership with Cloud9

October 11, 2019

Ben Stevens

Companies, Industry, News

Adidas, Cloud9, e-sports, K-Swiss, Nike, Puma

No Comments

Puma has partnered with e-sports giant Cloud9 to launch its first ever apparel collection specifically for gamers. Cloud9, which signed a sponsorship deal with Puma back in January, joins both…

Puma and Amazon have teamed up to create a new range of leisurewear based developed using customers reviews and search data.

Puma and Amazon launch fashion brand based on customer searches and reviews

September 27, 2019

Ben Stevens

Ecommerce, News

Amazon, Care Of, Puma

No Comments

Puma and Amazon have teamed up to create a new range of leisurewear based developed using customers reviews and search data. “Care Of” by Puma includes 50 athleisure pieces for…

Puma launches first NYC flagship, full of virtual surprises

September 2, 2019

Ava Szajna-Hopgood

Instore, Virtual Reality

Fifth Avenue, flagship, Manhattan, Puma, sports brand, sportswear

No Comments

Puma has launched its first flagship location in Manhattan, bringing a virtual reality bricks and mortar store to Fifth Avenue. It’s the first site of its kind in the US…

Retail Tech Leaders: Inphantry

July 15, 2019

Ben Stevens

Features, News

Derek Tran, Ebay, Inphantry, Kevin Lee, Puma, TK Maxx

No Comments

The average office worker is able to focus on the task in front of them for just 11 minutes before becoming distracted, for students this drops to just 120 seconds.…

Puma’s website hit by malware which “skims” credit card details and addresses

April 30, 2019

Ben Stevens

News, Security

Cybersecurity, Hiscox, Magecart, Malware, Puma, skimming

No Comments

Puma’s Australian website has been hit by the notorious hacking organisation known as Magecart after credit card skimming software was detected. According to CNET, security researcher Willem de Groot found…

Puma’s website hit by malware which “skims” credit card details and addresses

April 30, 2019

Ben Stevens

News, Security

Cybersecurity, Hiscox, Magecart, Malware, Puma, skimming

No Comments

Puma’s Australian website has been hit by the notorious hacking organisation known as Magecart after credit card skimming software was detected. According to CNET, security researcher Willem de Groot found…

Puma launches worlds first AR shoes

April 15, 2019

Ben Stevens

Apps / Mobile, Augmented Reality, News

App, AR, Augmented Reality, LQD Cell Origin Air, Puma

No Comments

Puma has launched the world’s first augmented reality (AR) shoes, which are covered in QR codes which unlock a range of virtual features when scanned with Puma’s app. The fashion…

Puma

Puma partners with world’s first shoppable styling game Drest

YouTube introduces shopping ads to home feed and search results

Puma launches e-sports apparel collection in partnership with Cloud9

Puma and Amazon launch fashion brand based on customer searches and reviews

Puma launches first NYC flagship, full of virtual surprises

Retail Tech Leaders: Inphantry

Puma’s website hit by malware which “skims” credit card details and addresses

Puma’s website hit by malware which “skims” credit card details and addresses

Puma launches worlds first AR shoes

Future-Proofing The Gaming Industry In The UK

The Company