Ralph Lauren

Blockchain & Crypto Companies News

Ever since Facebook rebranded as Meta and announced it was investing $10 billion in creating a virtual world, the term metaverse has exploded and initiated a flurry of announcements from…

Walmart files patents for its own cryptocurrency and NFT collection

Adidas Gap Meta Metaverse Nike Ralph Lauren Under Armour Urban Outfitters Walmart Walmart Cryptocurrency Walmart NFT

January 17, 2022

Augmented & Virtual Reality Features

Walmart has plans to create its own cryptocurrency and a collection of non-fungible tokens (NFTs) according to CNBC. The US retailing giant filed a number of new trademarks last month…

The top 5 high fashion brands embracing the metaverse

Balenciaga Balmain Burberry fashion Gucci High fashion Metaverse Ralph Lauren Roblox Tencent Games

January 11, 2022

Isabel Cameron

Augmented & Virtual Reality News

As the physical and digital worlds continue to merge, high fashion is becoming increasingly entrenched in the metaverse. As reported by Forbes, Morgan Stanley has predicted that the metaverse could…

Roblox avatars wearing Tommy Hilfiger collection

Tommy Hilfiger reveals Roblox collection as metaverse craze continues

Forever 21 Nike Ralph Lauren Roblox Tommy Hilfiger Vans

December 17, 2021

Balenciaga Fortnite Ralph Lauren

Tommy Hilfiger has announced it has released a digital collection for online gaming platform Roblox through a partnership with eight user-generated content designers. The designers, all from the Roblox community…

Balenciaga has announced a collaboration with video game phenomenon Fortnite which will release both in-game and in-store.

Balenciaga announces tie up with Fortnite

Instore Marketing News

September 21, 2021

Augmented & Virtual Reality News

Balenciaga has announced a collaboration with video game phenomenon Fortnite which will release both in-game and in-store. The collection will include a number of pieces including hoodies emblazoned with the…

Ralph Lauren is delving into the world of digital fashion by designing a virtual clothing line inside South Korean social network Zepeto.

Ralph Lauren to sell digital apparel for avatars on social media platform Zepeto

Ralph Lauren Zepeto

August 26, 2021

Ralph Lauren The Lauren Look

Ralph Lauren is delving into the world of digital fashion by designing a virtual clothing line inside South Korean social network Zepeto. Around 200 million users will have access to…

Ralph Lauren has become the latest luxury fashion retailer to launch a subscription rental service as it seeks to tap into the “growing focus on the sharing economy”.

Ralph Lauren launches subscription rental scheme ‘The Lauren Look’

Sustainability

March 3, 2021

Mobile & Apps Social Media

Ralph Lauren has become the latest luxury fashion retailer to launch a subscription rental service as it seeks to tap into the “growing focus on the sharing economy”. ‘The Lauren…

Levi’s has become the latest retailer to release a range of virtual clothing especially for Snatchat users’ Bitmoji avatars.

Levi’s launches range of virtual clothing for Snapchat users

Bitmoji Levi's Ralph Lauren Snapchat

December 9, 2020

Bitmoji Digital Fashion Ralph Lauren Snap Snapchat

Levi’s has become the latest retailer to release a range of virtual clothing especially for Snatchat users’ Bitmoji avatars. The Levi’s x Bitmoji collection was launched last week featuring 12…

Ralph Lauren has launched a range of virtual clothes that customers can purchase to dress their digital avatars in Bitmoji.

Ralph Lauren and Snapchat launch first ever Bitmoji virtual fashion line

Social Media

August 14, 2020

#stophateofrprofit boycott Carolina Herrera Facebook Instagram Mark Zuckerberg Ralph Lauren

Ralph Lauren has launched a range of virtual clothes that customers can purchase to dress their digital avatars in Bitmoji. Snapchat has partnered with Ralph Lauren to launch new digital…

Ikea, Walmart and Peloton have become the latest major brands to pull their Facebook advertising spend but have all chosen to not announce it publicly.

Ralph Lauren quietly pulls Facebook advertising as #StopHateForProfit boycott fails to turn Zuckerberg

Advertising Social Media

July 8, 2020