Ralph Lauren

Ralph Lauren and Snapchat launch first ever Bitmoji virtual fashion line

August 14, 2020

Ralph Lauren has launched a range of virtual clothes that customers can purchase to dress their digital avatars in Bitmoji. Snapchat has partnered with Ralph Lauren to launch new digital…

Ikea, Walmart and Peloton have become the latest major brands to pull their Facebook advertising spend but have all chosen to not announce it publicly.

Ralph Lauren quietly pulls Facebook advertising as #StopHateForProfit boycott fails to turn Zuckerberg

Advertising Social Media

#stophateofrprofit boycott Carolina Herrera Facebook Instagram Mark Zuckerberg Ralph Lauren

July 8, 2020

Ben Stevens

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Ralph Lauren and Carolina Herrera have quietly stopped advertising on Facebook as the widespread boycott continues to gather pace. Luxury giant Ralph Lauren pulled advertising on Facebook and Instagram last…

With bold website advertising and email marketing to promote the opportunity of “trying before buying” with seemingly no consequences for the consumer, retailers are set to see a spike in sales – but at what cost?

Is this the solution to the serial returns crisis?

Analysis Features News

Asos Carhartt Clarks Kate Spade Levi's Macy’s Ralph Lauren returns Rhonda Textor True Fit

January 16, 2020

Ben Stevens

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“Serial returners” have quickly become the scourge of the retail industry, set to cost brands £5.6 billion over the next five years. Online fashion retailers like Asos, Zalando, Boohoo and…

Ralph Lauren has pledged to power 100 per cent of its operations with renewable energy by 2025 as it becomes the latest retailer to sign the UN Fashion Industry Charter for Climate Action.

Ralph Lauren pledges to use 100% renewable energy by 2025

News Sustainable Tech

Patrice Louvet Ralph Lauren UN Fashion Industry Charter for Climate Action

December 4, 2019

Ben Stevens

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Ralph Lauren has pledged to power 100 per cent of its operations with renewable energy by 2025 as it becomes the latest retailer to sign the UN Fashion Industry Charter…

Ralph Lauren introduces digital product IDs to all products in “new milestone in data intelligence innovation”

News Security

Avery Dennison digital product identification Evrythng IDs Polo Ralph Lauren

November 5, 2019

Ben Stevens

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Ralph Lauren is integrating digital product identities into millions of its products in a bid to tackle widespread counterfeiting of its brand. Digital product IDs will be installed in the…

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Retail Live Streaming: How brands can avoid legal trouble

15/09/2020 10:30 AM

Brands are increasingly marketing themselves, and their products, via TikTok, Amazon Live and other online services which can be used to showcase products via live online videos, here’s how to do it safely.

Live streaming is now a very popular form of retailing, assisted no doubt by the stay-at-home restrictions caused by the ongoing pandemic. Brands are increasingly marketing themselves, and their products,…

Ralph Lauren

Ralph Lauren and Snapchat launch first ever Bitmoji virtual fashion line

Ralph Lauren quietly pulls Facebook advertising as #StopHateForProfit boycott fails to turn Zuckerberg

Is this the solution to the serial returns crisis?

Ralph Lauren pledges to use 100% renewable energy by 2025

Ralph Lauren introduces digital product IDs to all products in “new milestone in data intelligence innovation”

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Latest Feature

Retail Live Streaming: How brands can avoid legal trouble

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