Sandra Perriot

Even Instagram's founders could not have predicted at the time that their photo sharing site would become one of today’s most popular direct-to-consumer ecommerce platforms.

10 Years of Instagram: from photography to shopping, how one of the world’s biggest social media apps has become an online mall

Cheil UK ecommerce Instagram Sandra Perriot

October 5, 2020

Ten years ago this month Instagram first hit our mobile screens. Back in the day when David Cameron was Prime Minister, iPhone 3GS were gracing our bags and back pockets,…

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First Mile: Why fulfilling a brand promise begins in the warehouse

19/10/2020 12:36 PM

It is the first mile, not the last mile, where brands evolve to meet the shifting behaviours of their customers and (crucially) ensure the well-being of employees and consumer alike during the pandemic.

Retailers of all shapes and sizes have long been obsessed with the last mile processes of their supply chains and it’s not surprising that self-styled ‘innovative technologies’ like Alphabet’s drone…

Sandra Perriot

10 Years of Instagram: from photography to shopping, how one of the world’s biggest social media apps has become an online mall

Social

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Latest Feature

First Mile: Why fulfilling a brand promise begins in the warehouse

The Company

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Sandra Perriot

10 Years of Instagram: from photography to shopping, how one of the world’s biggest social media apps has become an online mall

Social

SUBSCRIBE TO OUR NEWSLETTER

Latest Feature

First Mile: Why fulfilling a brand promise begins in the warehouse

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The Company

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