Shanghai Fashion Week, which was hosted entirely digitally for the first time amid worldwide lockdown, attracted 2.5 million viewers within its first three hours. Alibaba partnered with the event, offering…Read More
SUBSCRIBE TO OUR NEWSLETTER
Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox.
15/09/2020 10:30 AM
Live streaming is now a very popular form of retailing, assisted no doubt by the stay-at-home restrictions caused by the ongoing pandemic. Brands are increasingly marketing themselves, and their products,…