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L’Oréal Paris launches its first virtual makeup – “only wearable online”

Artificial Intelligence Augmented Reality Companies

November 10, 2020

Cosmetics brand L’Oréal Paris this week launched its first line of virtual makeup products. In an announcement on the company’s website, L’Oréal said its new Signature Faces collection introduces “a…

TikTok users will soon be able to purchase items as they scroll through the app as the social media giant makes its biggest push yet into ecommerce.

TikTok users will now be able to shop from nearly 1 million Shopify retailers in-app

Advertising Ecommerce Social Media

Shopify Shoppable Ads social media TikTok

October 28, 2020

Ben Stevens

TikTok users will soon be able to purchase items as they scroll through the app as the social media giant makes its biggest push yet into ecommerce. The Chinese short-form…

Burberry to livestream fashion show with Twitch

Ecommerce Social Media Streaming

Burberry fashion show Livestream social media spring/summer Twitch virtual

September 15, 2020

Ava Szajna-Hopgood

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Burberry will become the first luxury brand to live stream its fashion show with Twitch, with its Spring/Summer 2021 show taking place this Thursday 17 September. Followers will need to…

Walmart has agreed to purchase a 7.5 per cent stake in TikTok as a complex deal to keep the social media giant operating in the US is receives President Trump’s “blessing”.

TikTok owner announces bonuses for staff after US labels app a security threat

Apps / Mobile Companies Ecommerce Social Media

App Chinese government Microsoft President Trump social media TikTok US Walmart

September 8, 2020

Ava Szajna-Hopgood

No Comments

TikTok’s Chinese parent ByteDance Ltd. has announced it will pay out a rare half-month’s salary bonus for its employees, hoping to assuage its workforce as questions mount over its sale…

President Trump has vowed not to extend social media giant TikTok’s sell-by date of September 15.

TikTok sale to Walmart/Microsoft could be scrapped by new Chinese restrictions

Social Media

ByteDance Microsoft social media TikTok Walmart

September 3, 2020

Ben Stevens

No Comments

TikTok’s sale in the US is set to be delayed or even blocked entirely as China imposes new restrictions on technology exports. China’s government updated its list of “forbidden and…

Microsoft confirms plans to buy TikTok despite imminent US ban

*New Companies Social Media

ByteDance Donald Trump Microsoft social media TikTok US

August 3, 2020

Ben Stevens

No Comments

Microsoft is in talks to buy social media giant TikTok in the US just days after President Trump threatened to ban the app over security concerns. Microsoft confirmed yesterday that…

Burberry has launched its first ‘social media store’ in China aiming to connect shoppers’ “online life with your in-store life”.

Burberry launches first “social media store” in China

Instore Social Media

Burberry social media Tencent WeChat

August 3, 2020

Ben Stevens

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Burberry has launched its first ‘social media store’ in China aiming to connect shoppers’ “online life with your in-store life”. Burberry has partnered with Chinese tech behemoth Tencent to develop…

Boohoo has announced the launch of its first TikTok song in its latest social media marketing campaign aimed squarely at Gen Z shoppers.

Boohoo launches first TikTok song with #ItsfromBoohoo challenge

Marketing Social Media

Boohoo Kelianne Stankus social media TikTok

July 30, 2020

Ben Stevens

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Boohoo has announced the launch of its first TikTok song in its latest social media marketing campaign aimed squarely at Gen Z shoppers. The fast fashion retailer, who has largely…

Superdrug is taking a stand against cyberbullying with its new #BeKind campaign after seeing a spike in “unacceptable and negative” comments on its social media platforms.

Superdrug will begin actively responding to social media trolls telling them they “won’t tolerate cyber bullying”

Social Media

#BeKind Ditch the Label Facebook Instagram social media Superdrug

July 10, 2020

Ben Stevens

Superdrug is taking a stand against cyberbullying with its new #BeKind campaign after seeing a spike in “unacceptable and negative” comments on its social media platforms. The beauty and makeup…

Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies.

Social media to play “even more important role” for retailers post pandemic

Industry News Social Media

COVID 19 Emily Salter GlobalData pandemic social media

June 10, 2020

Ben Stevens

No Comments

Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies. According to retail analytics giant GlobalData,…

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