social media

Burberry to livestream fashion show with Twitch

September 15, 2020

Burberry will become the first luxury brand to live stream its fashion show with Twitch, with its Spring/Summer 2021 show taking place this Thursday 17 September. Followers will need to…

Walmart has agreed to purchase a 7.5 per cent stake in TikTok as a complex deal to keep the social media giant operating in the US is receives President Trump’s “blessing”.

TikTok owner announces bonuses for staff after US labels app a security threat

Apps / Mobile Companies Ecommerce Social Media

App Chinese government Microsoft President Trump social media TikTok US Walmart

September 8, 2020

Ava Szajna-Hopgood

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TikTok’s Chinese parent ByteDance Ltd. has announced it will pay out a rare half-month’s salary bonus for its employees, hoping to assuage its workforce as questions mount over its sale…

President Trump has vowed not to extend social media giant TikTok’s sell-by date of September 15.

TikTok sale to Walmart/Microsoft could be scrapped by new Chinese restrictions

Social Media

ByteDance Microsoft social media TikTok Walmart

September 3, 2020

Ben Stevens

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TikTok’s sale in the US is set to be delayed or even blocked entirely as China imposes new restrictions on technology exports. China’s government updated its list of “forbidden and…

TikTok has allegedly chosen software maker Oracle as its “technology partner”, putting an end to Microsoft’s bid for the social media giant.

Microsoft confirms plans to buy TikTok despite imminent US ban

*New Companies Social Media

ByteDance Donald Trump Microsoft social media TikTok US

August 3, 2020

Ben Stevens

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Microsoft is in talks to buy social media giant TikTok in the US just days after President Trump threatened to ban the app over security concerns. Microsoft confirmed yesterday that…

Burberry has launched its first ‘social media store’ in China aiming to connect shoppers’ “online life with your in-store life”.

Burberry launches first “social media store” in China

Instore Social Media

Burberry social media Tencent WeChat

August 3, 2020

Ben Stevens

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Burberry has launched its first ‘social media store’ in China aiming to connect shoppers’ “online life with your in-store life”. Burberry has partnered with Chinese tech behemoth Tencent to develop…

Boohoo has announced the launch of its first TikTok song in its latest social media marketing campaign aimed squarely at Gen Z shoppers.

Boohoo launches first TikTok song with #ItsfromBoohoo challenge

Marketing Social Media

Boohoo Kelianne Stankus social media TikTok

July 30, 2020

Ben Stevens

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Boohoo has announced the launch of its first TikTok song in its latest social media marketing campaign aimed squarely at Gen Z shoppers. The fast fashion retailer, who has largely…

Superdrug is taking a stand against cyberbullying with its new #BeKind campaign after seeing a spike in “unacceptable and negative” comments on its social media platforms.

Superdrug will begin actively responding to social media trolls telling them they “won’t tolerate cyber bullying”

Social Media

#BeKind Ditch the Label Facebook Instagram social media Superdrug

July 10, 2020

Ben Stevens

Superdrug is taking a stand against cyberbullying with its new #BeKind campaign after seeing a spike in “unacceptable and negative” comments on its social media platforms. The beauty and makeup…

Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies.

Social media to play “even more important role” for retailers post pandemic

Industry News Social Media

COVID 19 Emily Salter GlobalData pandemic social media

June 10, 2020

Ben Stevens

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Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies. According to retail analytics giant GlobalData,…

Luxury brands are piling marketing budgets into social media to reach Gen Z

Advertising Marketing News Social Media

Gartner Gen Z Index Influencers Instagram Luxury social media

February 27, 2020

Ben Stevens

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Luxury brands and increasingly turning to digital channels like social media to power their marketing campaigns and reach younger consumers. According to a new study from Gartner examining brands benchmarked…

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London Fashion Week: How IBM is supporting the British Fashion Council and the ‘Next-Generation’ of Retail

22/09/2020 1:31 PM

IBM is supporting the BFC by optimising the digital London Fashion Week experience, enabling designers to showcase their stories through multimedia content and ensuring an engaging user experience for the global fashion audience.

We are currently living in an altered world. COVID-19 has shown the fragility of businesses across all industries, but particularly in the fashion and retail sector. Whilst many companies had…

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