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TikTok is launching its first ever physical retail destination in Westfield London aiming to bring the “experience of video and retail” to a real-life format.

TikTok to launch first ever physical destination with Westfield London

July 12, 2021

Westfield London is launching its first ever physical TikTok activation in partnership with the social media giant aiming to bring the “experience of video and retail” to a real-life format.…

Amazon blames social media for fake reviews crisis as more evidence of review manipulation revealed

Ecommerce Social Media

Amazon Facebook Fake Reviews social media Which?

June 18, 2021

Ben Stevens

No Comments

Amazon has blamed social media platforms for the growing fake reviews crisis on its marketplace, as more damning evidence of review manipulation is uncovered by consumer groups. Amazon, which now…

Pinterest has introduced a new ‘shopping list’ feature as it becomes the latest social media giant to push into ecommerce.

Pinterest adds ‘Shopping List’ feature in latest push into ecommerce

Social Media

ecommerce Pinterest social media

June 8, 2021

Ben Stevens

No Comments

Pinterest has introduced a new ‘shopping list’ feature as it becomes the latest social media giant to push into ecommerce. Pinterest Shopping, launched this week in the UK and US,…

TikTok has seen shopping on its platform skyrocket 553 per cent during the pandemic as ‘social commerce’ becomes the next major battleground for retailers.

TikTok sees 553% growth in shopping as social media becomes new retail battleground

Ecommerce Mobile & Apps Social Media

Facebook Instagram social commerce social media TikTok

May 26, 2021

Ben Stevens

1

TikTok has seen shopping on its platform skyrocket 553 per cent during the pandemic as ‘social commerce’ becomes the next major battleground for retailers. According to new data from Bazaarvoice,…

Snap has launched a raft of new shopping features including an augmented reality (AR) try-on feature and a new ‘Screenshop’ product discovery tool, amid an aggressive push into ecommerce.

Snapchat ramps up ecommerce offering with raft of new AR shopping features

Augmented & Virtual Reality Social Media

Augmented Reality Snap Snapchat social media

May 21, 2021

Ben Stevens

No Comments

Snap has launched a raft of new shopping features including an augmented reality (AR) try-on feature and a new ‘Screenshop’ product discovery tool, amid an aggressive push into ecommerce. The…

Food retailers and business groups have slammed government plans to impose a blanket ban on “junk food” advertising across all social media and online platforms.

Industry slams “absurd” online junk food advertising ban warning it will severely impact COVID recovery

Advertising Social Media

Advertising Junk food online social media

May 12, 2021

Ben Stevens

No Comments

Food retailers and business groups have slammed government plans to impose a blanket ban on “junk food” advertising across all social media and online platforms. The “absurd” plan was announced…

Pinterest trends are helping retailers like Made.com gain insight into how they should market their products in 2021.

Pinterest trends helping retailers get ahead

Advertising Ecommerce Marketing News Social Media

Furniture online retailer Pinterest social media

March 12, 2021

George Iddenden

No Comments

Pinterest trends are helping retailers like Made.com gain insight into how they should market their products in 2021. Made has launched its ‘invest in rest’ advertising campaign based on Pinterest’s…

TikTok is being sued for billions of pounds in the UK and Europe over accusations it has illegally collected personal information of millions of children.

TikTok expands Shopify partnership helping UK sellers “achieve a huge sales increase”

Advertising Mobile & Apps Social Media

Omolola Jewellery Shopify social media TikTok

February 23, 2021

Ben Stevens

No Comments

TikTok and Shopify have significantly expanded their partnership allowing UK sellers to engage with the platform’s 100 million users. Shopify, which now provides the ecommerce platform for 1.7 million retailers,…

Mobile ecommerce has almost exclusively involved finding ways to shrink websites to fit on smaller screens. Yet, this tactic has completely overlooked the most significant opportunity smartphone culture presents.

Virtual shopping is set to be the next major trend in retail

Analysis Augmented & Virtual Reality Features News

Adam Levene ecommerce Hero Mobile social media

January 5, 2021

Ben Stevens

1

As anyone who has ever dared to monitor their screen time will know, the average UK adult now spends an average of 3 hours and 23 minutes on their phone…

L’Oréal Paris launches its first virtual makeup – “only wearable online”

Artificial Intelligence Augmented & Virtual Reality Companies

cosmetics Instagram L'Oréal Paris make-up Signature Faces Snapchat social media video call virtual makeup

November 10, 2020

Ava Szajna-Hopgood

No Comments

Cosmetics brand L’Oréal Paris this week launched its first line of virtual makeup products. In an announcement on the company’s website, L’Oréal said its new Signature Faces collection introduces “a…

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