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TikTok and Shopify have significantly expanded their partnership allowing UK sellers to engage with the platform’s 100 million users. Shopify, which now provides the ecommerce platform for 1.7 million retailers,…
Read MoreVirtual shopping is set to be the next major trend in retail
As anyone who has ever dared to monitor their screen time will know, the average UK adult now spends an average of 3 hours and 23 minutes on their phone…
Read MoreL’Oréal Paris launches its first virtual makeup – “only wearable online”
Cosmetics brand L’Oréal Paris this week launched its first line of virtual makeup products.
In an announcement on the company’s website, L’Oréal said its new Signature Faces collection introduces “a…
Read MoreTikTok users will now be able to shop from nearly 1 million Shopify retailers in-app
TikTok users will soon be able to purchase items as they scroll through the app as the social media giant makes its biggest push yet into ecommerce.
The Chinese short-form…
Read MoreBurberry to livestream fashion show with Twitch
Burberry will become the first luxury brand to live stream its fashion show with Twitch, with its Spring/Summer 2021 show taking place this Thursday 17 September.
Followers will need to…
Read MoreTikTok owner announces bonuses for staff after US labels app a security threat
TikTok’s Chinese parent ByteDance Ltd. has announced it will pay out a rare half-month’s salary bonus for its employees, hoping to assuage its workforce as questions mount over its sale…
Read MoreTikTok sale to Walmart/Microsoft could be scrapped by new Chinese restrictions
TikTok’s sale in the US is set to be delayed or even blocked entirely as China imposes new restrictions on technology exports.
China’s government updated its list of “forbidden and…
Read MoreMicrosoft confirms plans to buy TikTok despite imminent US ban
Microsoft is in talks to buy social media giant TikTok in the US just days after President Trump threatened to ban the app over security concerns.
Microsoft confirmed yesterday that…
Read MoreBurberry launches first “social media store” in China
Burberry has launched its first ‘social media store’ in China aiming to connect shoppers’ “online life with your in-store life”.
Burberry has partnered with Chinese tech behemoth Tencent to develop…
Read MoreBoohoo launches first TikTok song with #ItsfromBoohoo challenge
Boohoo has announced the launch of its first TikTok song in its latest social media marketing campaign aimed squarely at Gen Z shoppers. The fast fashion retailer, who has largely…
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