social media

TikTok and Shopify have significantly expanded their partnership allowing UK sellers to engage with the platform’s 100 million users.

TikTok expands Shopify partnership helping UK sellers “achieve a huge sales increase”

February 23, 2021

TikTok and Shopify have significantly expanded their partnership allowing UK sellers to engage with the platform’s 100 million users. Shopify, which now provides the ecommerce platform for 1.7 million retailers,…

Mobile ecommerce has almost exclusively involved finding ways to shrink websites to fit on smaller screens. Yet, this tactic has completely overlooked the most significant opportunity smartphone culture presents.

Virtual shopping is set to be the next major trend in retail

Analysis Augmented Reality Features News

Adam Levene ecommerce Hero Mobile social media

January 5, 2021

Ben Stevens

As anyone who has ever dared to monitor their screen time will know, the average UK adult now spends an average of 3 hours and 23 minutes on their phone…

L’Oréal Paris launches its first virtual makeup – “only wearable online”

Artificial Intelligence Augmented Reality Companies

cosmetics Instagram L'Oréal Paris make-up Signature Faces Snapchat social media video call virtual makeup

November 10, 2020

Ava Szajna-Hopgood

No Comments

Cosmetics brand L’Oréal Paris this week launched its first line of virtual makeup products. In an announcement on the company’s website, L’Oréal said its new Signature Faces collection introduces “a…

TikTok users will now be able to shop from nearly 1 million Shopify retailers in-app

Advertising Ecommerce Social Media

Shopify Shoppable Ads social media TikTok

October 28, 2020

Ben Stevens

TikTok users will soon be able to purchase items as they scroll through the app as the social media giant makes its biggest push yet into ecommerce. The Chinese short-form…

Burberry to livestream fashion show with Twitch

Ecommerce Social Media Streaming

Burberry fashion show Livestream social media spring/summer Twitch virtual

September 15, 2020

Ava Szajna-Hopgood

No Comments

Burberry will become the first luxury brand to live stream its fashion show with Twitch, with its Spring/Summer 2021 show taking place this Thursday 17 September. Followers will need to…

Walmart has agreed to purchase a 7.5 per cent stake in TikTok as a complex deal to keep the social media giant operating in the US is receives President Trump’s “blessing”.

TikTok owner announces bonuses for staff after US labels app a security threat

Apps / Mobile Companies Ecommerce Social Media

App Chinese government Microsoft President Trump social media TikTok US Walmart

September 8, 2020

Ava Szajna-Hopgood

No Comments

TikTok’s Chinese parent ByteDance Ltd. has announced it will pay out a rare half-month’s salary bonus for its employees, hoping to assuage its workforce as questions mount over its sale…

TikTok is set to make a major push into ecommerce this year as it prepares to launch a host of new feature aimed at driving sales on its platform.

TikTok sale to Walmart/Microsoft could be scrapped by new Chinese restrictions

Social Media

ByteDance Microsoft social media TikTok Walmart

September 3, 2020

Ben Stevens

No Comments

TikTok’s sale in the US is set to be delayed or even blocked entirely as China imposes new restrictions on technology exports. China’s government updated its list of “forbidden and…

Microsoft confirms plans to buy TikTok despite imminent US ban

*New Companies Social Media

ByteDance Donald Trump Microsoft social media TikTok US

August 3, 2020

Ben Stevens

No Comments

Microsoft is in talks to buy social media giant TikTok in the US just days after President Trump threatened to ban the app over security concerns. Microsoft confirmed yesterday that…

Burberry has launched its first ‘social media store’ in China aiming to connect shoppers’ “online life with your in-store life”.

Burberry launches first “social media store” in China

Instore Social Media

Burberry social media Tencent WeChat

August 3, 2020

Ben Stevens

No Comments

Burberry has launched its first ‘social media store’ in China aiming to connect shoppers’ “online life with your in-store life”. Burberry has partnered with Chinese tech behemoth Tencent to develop…

Boohoo has announced the launch of its first TikTok song in its latest social media marketing campaign aimed squarely at Gen Z shoppers.

Boohoo launches first TikTok song with #ItsfromBoohoo challenge

Marketing Social Media

Boohoo Kelianne Stankus social media TikTok

July 30, 2020

Ben Stevens

No Comments

Boohoo has announced the launch of its first TikTok song in its latest social media marketing campaign aimed squarely at Gen Z shoppers. The fast fashion retailer, who has largely…

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