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TikTok drops live shopping expansion plans after UK misses targets

Ecommerce Mobile & Apps News Social Media

July 5, 2022

TikTok has dropped its plans to expand live shopping ecommerce initiative TikTok Shop across Europe and the US, after the UK project missed targets and failed to gain traction with…

Apple and Google told to remove TikTok from app stores

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Alphabet App Store Apple FCC Federal Communications Comission Google Google app store TikTok

June 29, 2022

George Iddenden

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A US Federal Communications Commission (FCC) leader has called for Apple and Google to remove TikTok from their app stores over China-related data security concerns. The short-form video platform is…

TikTok Shop: Why #TikTokmademebuyit is “central to a new kind of shopping culture”

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#TikTokMadeMeBuyIt creators ecommerce Influencer Leeds United Lookfantastic Patrick Nommenson social commerce social media TikTok TikTok SHOP

June 24, 2022

Jacqui Parr

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The way we shop has seen a major shift over the past few years, driven by Gen Z and Millennials and accelerated by the pandemic. Once a simple product-based transaction,…

TikTok explores gamification in ecommerce push

Companies Ecommerce Social Media

gamification social commerce social media TikTok

June 23, 2022

Jacqui Parr

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TikTok is exploring gamification as part of its latest ecommerce push, which will see the social media platform using the retail tactic as part of a live sale event for…

TikTok influencers are leaving over lack of payment and poor-quality products

News Social Media

Content creator ecommerce social commerce TikTok TikTok SHOP

June 20, 2022

George Iddenden

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TikTok influencers who sell items through the app’s ecommerce program are leaving the platform over complaints of poor or non-existent pay, long hours and being forced to market cheap products.…

Amazon is flying influencers to luxurious resorts to push social media presence

Companies News Social Media

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June 13, 2022

George Iddenden

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Amazon has ramped up its social media influencing campaign by flying out dozens of Instagram, YouTube and TikTok stars to Mexico. The ecommerce behemoth took over the luxury Paradero resort…

TikTok culture clash causes staff exodus at London offices

Companies News

ByteDance ecommerce QVC social commerce TikTok TikTok Shops

June 8, 2022

George Iddenden

A culture clash between TikTok’s Chinese owners and a number of London employees has caused a staff exodus and complaints surrounding the aggressive corporate ethos that exists within Chinese firms.…

Research: 71% of UK consumers to avoid online shopping if they have to pay to return

Delivery Ecommerce News

Appinio Clothing haul Instagram Return fees returns TikTok Zara

May 18, 2022

George Iddenden

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New research from Appinio found that 71% of UK consumers would avoid shopping online if they were required to pay to return the items. The study of 1,000 consumers comes…

Meta shares rally despite slow revenue growth

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Facebook Instagram Mark Zuckerberg Meta Meta share price Reels TikTok Whatsapp

April 28, 2022

George Iddenden

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Meta shares have jumped, despite it posting its slowest revenue growth since it went public. The news comes as a surprise to investors, who expected a slowdown in the face …

Westfield London and Stratford City to host TikTok live shopping event

Ecommerce News Social Media

Live Shopping TikTok TikTok SHOP Unibail Rodamco Westfield Westfield Westfield London Westfield Stratford City

April 25, 2022

Isabel Cameron

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Westfield UK is set to host a live two-hour shopping event – ‘Summer Styled’ on its newly launched UK TikTok account, on April 29. In teaming up with the social…

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Research: 71% of UK consumers to avoid online shopping if they have to pay to return

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