Time Currency

Ikea is allowing its customers in Dubai to pay for items with nothing more than their time in a groundbreaking initiative designed to incentivise travel to its out-of-town stores.
Ikea is allowing its customers in Dubai to pay for items with nothing more than their time in a groundbreaking initiative designed to incentivise travel to its out-of-town stores.

Ikea is letting shoppers pay for items “with your time” in groundbreaking new initiative

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