B8ta, the company responsible for bringing Toys R Us back from the grave, has furloughed its entire workforce. Last week B8ta’s chief executive Vibhu Norby penned a letter to employees…Read More
Toys R Us
When traditional stores falter, how can retailers use tech to turn physical stores into genuine destinations?
My grandmother was a shopkeeper and always taught me that I must know and understand the customer, because however much they liked you, they would always shop around. It would…Read More
Toys R Us will officially return from the retail graveyard this weekend as it launches a new tech-focused experiential store. In July Toys R Us’ owner Tru Kids, run by…Read More
Toys R Us has become the latest retailer to utilise Snapchat as it launches an “augmented reality (AR) store” where its toys come to life. Its new Snapchat Portal Lens…Read More
Toys R Us’ website has officially relaunched today as the retailer enlists the help of US retail giant Target to power its ecommerce operations. Target and Tru Kids, the company…Read More
Toys R Us is turning to technology to help launch a revival of the once great brand following its collapse last year. Its former chief merchandising officer and 34-year veteran…Read More