Video Game

Louis Vuitton to reward players of its new game NFTs from tomorrow

August 13, 2021

Louis Vuitton’s pioneering new video game ‘Louis the Game’ will begin awarding players NFTs (non-fungible tokens) tomorrow. The luxury fashion house launched its latest video game on iOS last week…

Ikea has launched its first ever range of gaming furniture in collaboration with Republic of Gamers (ROG) as it seeks to cash in on the increasingly lucrative gaming market.

Ikea launches first ever gaming furniture range

Companies

Asus Gaming Ikea Republic of Gamers Video Game

March 4, 2021

Ben Stevens

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Ikea has launched its first ever range of gaming furniture in collaboration with Republic of Gamers (ROG) as it seeks to cash in on the increasingly lucrative gaming market. ROG,…

Balenciaga is set to unveil its latest clothing collection through a bespoke original video game which customer can play through their browser.

Balenciaga to launch latest collection through a video game

Marketing

Balenciaga Burberry Gaming Gucci Louis Vuitton Video Game

December 1, 2020

Ben Stevens

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Balenciaga is set to unveil its latest clothing collection through a bespoke original video game which customers can play through their browser. “Afterworld: The Age of Tomorrow” will launch on…

Video game revenues are set to rise by a fifth this year as lockdown restrictions across the globe drive unprecedented growth.

Video game revenues set to rise 25% in 2020 thanks to lockdown

Industry

Gaming Newzoo Video Game

November 5, 2020

Ben Stevens

No Comments

Video game revenues are set to rise by a fifth this year as lockdown restrictions across the globe drive unprecedented growth. According to new figures from Newzoo, video game industry…

Primark has launched its very first mobile video game “Primark Legends” where gamers play as a shop assistant at a busy store.

Primark launches video game “Primark Legends” where players tidy shelves and mop floors

Mobile & Apps

Mobile Primark Primark Legends Video Game

August 27, 2020

Ben Stevens

Primark has launched its very first mobile video game “Primark Legends” where gamers play as a shop assistant at a busy store. Primark Legends is a “fast-paced, shop assistant simulator”…

BoohooMan has launched its first ever video game to mark the launch of its second collection with rapper Quavo.

BoohooMan launches first video game to mark release of new Quavo collaboration

Marketing Mobile & Apps News

App Boohoo BoohooMan Quavo Video Game

May 20, 2020

Ben Stevens

No Comments

BoohooMan has launched its first ever video game to mark the launch of its second collection with rapper Quavo. ‘Quavo – Go All the Way’ is a smartphone game, now…

Video game sales smash records amid world-wide lockdown

Industry News

Animal Crossing: New Horizons Call of Duty: Warzone Doom Eternal Video Game

April 3, 2020

Ben Stevens

No Comments

Video game sales have smashed records over the past two weeks as the near world-wide lockdown forces people find new forms of entertainment. Animal Crossing: New Horizons, which launched on…

Karl Lagerfeld has become the latest luxury fashion retailer to launch a branded video game to promote its new Pixel Collection.

Karl Lagerfeld launches Pac-Man-style game offering weekly shopping sprees to top players

Marketing Mobile & Apps News

Burberry Choupette Game Gucci Karl Lagerfeld Masion Karl Lagerfeld Video Game

February 19, 2020

Ben Stevens

No Comments

Karl Lagerfeld has become the latest luxury fashion retailer to launch a branded video game to promote its new Pixel Collection. The Maison Karl Lagerfeld game lets users take control…

Burberry launches its first video game B Bounce

Marketing News

B Bounce Burberry Video Game

October 22, 2019

Ben Stevens

No Comments

Burberry has launched its first ever video game as it becomes the latest brand to experiment with the medium as a promotional tool. B Bounce, which is available to play…

Home entertainment spending hit records highs of £9.3 billion last year as coronavirus drove the industry’s eighth consecutive year of growth.

CD, DVD and video game sales drop 20% as streaming dominates

Industry News

Amazon CD DVD Ebay Game HMV Kantar Sainsbury's Video Game

August 12, 2019

Ben Stevens

No Comments

Streaming services continued to decimate CD, DVD and physical video game sales over the last quarter, according to new figures. CD, DVD and video game sales fell 19 per cent…

Video Game

Louis Vuitton to reward players of its new game NFTs from tomorrow

Ikea launches first ever gaming furniture range

Balenciaga to launch latest collection through a video game

Video game revenues set to rise 25% in 2020 thanks to lockdown

Primark launches video game “Primark Legends” where players tidy shelves and mop floors

BoohooMan launches first video game to mark release of new Quavo collaboration

Video game sales smash records amid world-wide lockdown

Karl Lagerfeld launches Pac-Man-style game offering weekly shopping sprees to top players

Burberry launches its first video game B Bounce

CD, DVD and video game sales drop 20% as streaming dominates

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