Ikea launches first ever gaming furniture range
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Ikea has launched its first ever range of gaming furniture in collaboration with Republic of Gamers (ROG) as it seeks to cash in on the increasingly lucrative gaming market.
ROG,…
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Balenciaga to launch latest collection through a video game
Balenciaga is set to unveil its latest clothing collection through a bespoke original video game which customers can play through their browser.
“Afterworld: The Age of Tomorrow” will launch on…
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Video game revenues set to rise 25% in 2020 thanks to lockdown
Video game revenues are set to rise by a fifth this year as lockdown restrictions across the globe drive unprecedented growth.
According to new figures from Newzoo, video game industry…
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Primark launches video game “Primark Legends” where players tidy shelves and mop floors
Primark has launched its very first mobile video game “Primark Legends” where gamers play as a shop assistant at a busy store.
Primark Legends is a “fast-paced, shop assistant simulator”…
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BoohooMan launches first video game to mark release of new Quavo collaboration
BoohooMan has launched its first ever video game to mark the launch of its second collection with rapper Quavo.
‘Quavo – Go All the Way’ is a smartphone game, now…
Read MoreVideo game sales smash records amid world-wide lockdown
Video game sales have smashed records over the past two weeks as the near world-wide lockdown forces people find new forms of entertainment.
Animal Crossing: New Horizons, which launched on…
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Karl Lagerfeld launches Pac-Man-style game offering weekly shopping sprees to top players
Karl Lagerfeld has become the latest luxury fashion retailer to launch a branded video game to promote its new Pixel Collection.
The Maison Karl Lagerfeld game lets users take control…
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Burberry launches its first video game B Bounce
Burberry has launched its first ever video game as it becomes the latest brand to experiment with the medium as a promotional tool.
B Bounce, which is available to play…
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CD, DVD and video game sales drop 20% as streaming dominates
Streaming services continued to decimate CD, DVD and physical video game sales over the last quarter, according to new figures. CD, DVD and video game sales fell 19 per cent…
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Since the advent of e-commerce retailers have continued to adapt their supply chain strategies to meet the demands of selling in a wide range of environments. Product returns from impulse…