virtual

PrettyLittleThing enters the metaverse with first virtual model

February 4, 2022

PrettyLittleThing has entered the metaverse with its first virtual model as it bridges the gap between real life and fashion in the virtual world. The potentially controversial move from the…

Hallmark launches personalised video card range

Industry News

Greetings cards Hallmark Personalised video video virtual

January 31, 2022

Isabel Cameron

No Comments

Hallmark has launched a new range of personalised video cards, connecting people virtually via recorded messages. Customers simply scan the QR code inside the card with their smartphone and record…

The H&M Foundation has launched a new virtual fashion collection showcasing the designs of 10 sustainable start-ups which it believes can “create a shift in the fashion industry”.

The H&M Foundation launches new virtual ‘Billion Dollar’ collection

Sustainability Virtual Reality

Billion Dollar H&M The H&M Foundation virtual

June 10, 2021

Ben Stevens

No Comments

The H&M Foundation has launched a new virtual fashion collection showcasing the designs of 10 sustainable start-ups which it believes can “create a shift in the fashion industry”. The H&M…

Google has partnered with augmented reality (AR) technology provider Perfect Corp enabling shoppers to use its virtual try-on feature in Google Search.

Google to integrate virtual try-on technology into search with Perfect Corp tie-up

Artificial Intelligence Augmented & Virtual Reality

Alibaba Augmented Reality Google Perfect Corp Search Try On virtual

June 2, 2021

Ben Stevens

No Comments

Google has partnered with augmented reality (AR) technology provider Perfect Corp enabling shoppers to use its virtual try-on feature in Google Search. Perfect Corp’s technology allows online shoppers to access…

Walmart has acquired virtual try-on start-up Zeekit as it ramps up its digital offering and seeks to provide an “inspiring and personalized digital experience” for customers.

Walmart acquired virtual try-on start-up Zeekit as it ramps up digital offering

Artificial Intelligence Augmented & Virtual Reality

Augmented Reality virtual Walmart Zeekit

May 14, 2021

Ben Stevens

Walmart has acquired virtual try-on start-up Zeekit as it ramps up its digital offering and seeks to provide an “inspiring and personalized digital experience” for customers. The US’ largest physical…

Debenhams opens virtual beauty room

Companies Ecommerce Social Media Virtual Reality

at-home cosmetics Debenhams department make-up store Try On virtual

November 17, 2020

Ava Szajna-Hopgood

Debenhams has announced the launch of a virtual beauty room to enable shoppers to receive in-store customer service from the comfort of their own home. The department store group will…

John Lewis embrace ‘festive season like no other’ with 100 virtual experiences

John Lewis embrace ‘festive season like no other’ with over 100 virtual experiences

Augmented & Virtual Reality Ecommerce Mobile & Apps

Augmented Reality class department John Lewis tree virtual Waitrose Waitrose Cookery School Zoom

November 9, 2020

Ava Szajna-Hopgood

No Comments

John Lewis and Waitrose are preparing for ‘the most virtual Christmas to date’ with over 100 virtual festive events for customers. Its Virtual Christmas Shop launched back in September, with…

Burberry to livestream fashion show with Twitch

Ecommerce Social Media Streaming

Burberry fashion show Livestream social media spring/summer Twitch virtual

September 15, 2020

Ava Szajna-Hopgood

No Comments

Burberry will become the first luxury brand to live stream its fashion show with Twitch, with its Spring/Summer 2021 show taking place this Thursday 17 September. Followers will need to…

Waitrose is launching a new virtual Cookery School for kids throughout the summer holiday period, adding to the partnerships range of virtual interactive experiences.

Waitrose launches virtual cookery school for kids throughout summer holidays

News Streaming

Cookery School John Lewis virtual Waitrose

July 22, 2020

Ben Stevens

No Comments

Waitrose is launching a new virtual Cookery School for kids throughout the summer holiday period, adding to the partnerships range of virtual interactive experiences. Starting this week Waitrose cooking classes…

Mamas & Papas has launched the "UK’s first" virtual personal shopping service for customers stuck inside during lockdown.

Mamas & Papas launch “UK’s first” virtual personal shopping service

Augmented & Virtual Reality Ecommerce News

Mamas & Papas personal shopper virtual

May 19, 2020

Ben Stevens

No Comments

Mamas & Papas has launched the “UK’s first” virtual personal shopping service for customers stuck inside during lockdown. New and expecting parents, including pregnant women who are classed as vulnerable,…

virtual

PrettyLittleThing enters the metaverse with first virtual model

Hallmark launches personalised video card range

The H&M Foundation launches new virtual ‘Billion Dollar’ collection

Google to integrate virtual try-on technology into search with Perfect Corp tie-up

Walmart acquired virtual try-on start-up Zeekit as it ramps up digital offering

John Lewis embrace ‘festive season like no other’ with over 100 virtual experiences

Waitrose launches virtual cookery school for kids throughout summer holidays

Mamas & Papas launch “UK’s first” virtual personal shopping service

Social

SUBSCRIBE TO OUR NEWSLETTER

Latest Feature

Stats and serums: How Revolution Beauty uses the data it captures

The Company

virtual

Social

SUBSCRIBE TO OUR NEWSLETTER

Latest Feature

Most Read

The Company