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YouTube has acquired Indian video ecommerce start-up Simsim in a deal thought to be worth $70 million in the platforms latest push into retail.

YouTube acquires Indian video ecommerce start-up SimSim

July 21, 2021

YouTube has acquired Indian video ecommerce start-up Simsim in a deal thought to be worth $70 million in the platforms latest push into retail. The Google-video streaming giant announced today…

Consumers are spending up to five hours a day browsing apps on android devices according to research carried out by App Annie.

Consumers are spending more than 4 hours a day browsing apps

Mobile & Apps News Social Media

April 9, 2021

George Iddenden

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Consumers are spending up to five hours a day browsing apps on android devices according to a study carried out by mobile data and analytics company App Annie. According to…

YouTube is testing an automated product detection system which will provide viewers with a shoppable list of items alongside videos.

YouTube testing automatic product detection system in latest retail push

March 24, 2021

YouTube is testing an automated product detection system which will provide viewers with a shoppable list of items alongside videos. As part of its ongoing experiments to encourage shopping on…

Hugo Boss has launched a new music platform to promote emerging artists through exclusive live performances and interviews.

Hugo Boss launches ‘Louder’ music platform

Marketing Streaming

H&M Hugo Boss Hugo Louder Kelvyn Colt Youtube

March 17, 2021

Ben Stevens

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Hugo Boss has launched a new music platform to promote emerging artists through exclusive live performances and interviews. ‘Hugo Louder’ is the luxury fashion brand’s new monthly series which aims…

YouTube is testing new shopping features allowing creators to sell to fans

Ecommerce Social Media

Google Youtube

January 19, 2021

Ben Stevens

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YouTube is testing new shopping features which aim to make it easier for people to “easily discover and purchase products featured” in videos. YouTube is making a further push into…

Home entertainment spending hit records highs of £9.3 billion last year as coronavirus drove the industry’s eighth consecutive year of growth.

Entertainment retail sales broke records in 2020 topping £9 billion

Industry

Amazon Prime TV Entertainment Retailers Association ERA Netflix Spotify Youtube

January 8, 2021

Ben Stevens

No Comments

Entertainment sales smashed records throughout 2020 as locked down Britain turned to music, video and games to entertain themselves. According to the latest figures from the Entertainment Retailers Association (ERA)…

YouTube could become next major shopping platform as Google introduces direct sales features

Ecommerce Mobile & Apps Social Media

Google Google Shopping Shopify Youtube

October 12, 2020

Ben Stevens

No Comments

YouTube could soon be converted into a shopping platform allowing users to purchase items featured in videos directly from creators and retailers. Google has begun testing new technology which would…

Augmented reality (AR) shopping is set to see a dramatic rise in adoption thanks to the pandemic, topping 100 million users by the end of the year.

Top retailers who are using augmented reality

March 16, 2020

Georgia Wright

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“Mixed reality technologies, like AR and VR, hold huge potential for organisations to offer customers new ways to bring their brand to life, whether that’s by transporting them to another…

PrettyLittleThing is launching its first ever influencer awards ceremony celebrating the “best influencers in the business”.

PrettyLittleThing to host its first ever influencer awards ceremony

Advertising Industry Marketing News

Awards Ceremony Influencer Instagram PLT PrettyLittleThing TikTok Youtube

March 2, 2020

Ben Stevens

No Comments

PrettyLittleThing is launching its first ever influencer awards ceremony celebrating the “best influencers in the business”. The online fashion giant’s awards ceremony will take place on March 18 in London…

Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies.

Facebook owns top four most-downloaded apps of the decade

Mobile & Apps Social Media

Apps Facebook Facebook Messenger Instagram most downloaded apps Snapchat Whatsapp Youtube

December 19, 2019

Ava Szajna-Hopgood

No Comments

Facebook, Facebook Messenger, WhatsApp and Instagram were the four most downloaded apps of the decade according to new research by App Annie. All four apps are owned by Facebook, with…

Youtube

YouTube testing automatic product detection system in latest retail push

Hugo Boss launches ‘Louder’ music platform

Entertainment retail sales broke records in 2020 topping £9 billion

Top retailers who are using augmented reality

PrettyLittleThing to host its first ever influencer awards ceremony

Social

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