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YouTube is testing new shopping features which aim to make it easier for people to “easily discover and purchase products featured” in videos.

YouTube is testing new shopping features allowing creators to sell to fans

January 19, 2021

YouTube is testing new shopping features which aim to make it easier for people to “easily discover and purchase products featured” in videos. YouTube is making a further push into…

Entertainment sales smashed records throughout 2020 as locked down Britain turned to music, video and games to entertain themselves.

Entertainment retail sales broke records in 2020 topping £9 billion

Industry

January 8, 2021

Ben Stevens

No Comments

Entertainment sales smashed records throughout 2020 as locked down Britain turned to music, video and games to entertain themselves. According to the latest figures from the Entertainment Retailers Association (ERA)…

YouTube could become next major shopping platform as Google introduces direct sales features

Apps / Mobile Ecommerce Social Media

Google Google Shopping Shopify Youtube

October 12, 2020

Ben Stevens

No Comments

YouTube could soon be converted into a shopping platform allowing users to purchase items featured in videos directly from creators and retailers. Google has begun testing new technology which would…

Augmented reality (AR) shopping is set to see a dramatic rise in adoption thanks to the pandemic, topping 100 million users by the end of the year.

Top retailers who are using augmented reality

March 16, 2020

Georgia Wright

No Comments

“Mixed reality technologies, like AR and VR, hold huge potential for organisations to offer customers new ways to bring their brand to life, whether that’s by transporting them to another…

PrettyLittleThing is launching its first ever influencer awards ceremony celebrating the “best influencers in the business”.

PrettyLittleThing to host its first ever influencer awards ceremony

Advertising Industry Marketing News

Awards Ceremony Influencer Instagram PLT PrettyLittleThing TikTok Youtube

March 2, 2020

Ben Stevens

No Comments

PrettyLittleThing is launching its first ever influencer awards ceremony celebrating the “best influencers in the business”. The online fashion giant’s awards ceremony will take place on March 18 in London…

Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies.

Facebook owns top four most-downloaded apps of the decade

Apps / Mobile Social Media

Apps Facebook Facebook Messenger Instagram most downloaded apps Snapchat Whatsapp Youtube

December 19, 2019

Ava Szajna-Hopgood

No Comments

Facebook, Facebook Messenger, WhatsApp and Instagram were the four most downloaded apps of the decade according to new research by App Annie. All four apps are owned by Facebook, with…

President Trump has vowed not to extend social media giant TikTok’s sell-by date of September 15.

TikTok, Instagram and YouTube are “the future of ecommerce”

Advertising Apps / Mobile Ecommerce News Social Media

Andreessem Horowitz Instagram TikTok Youtube

December 9, 2019

Ben Stevens

2

TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers. According to US venture capital giant Andreessem Horowitz “it…

YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools.

YouTube introduces shopping ads to home feed and search results

Advertising Marketing News

Ads Google Home Feed Puma Search Youtube

November 5, 2019

Ben Stevens

No Comments

YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools. Google today announced that…

YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year.

YouTube rolls out AR Beauty Try-On app for all brands

Augmented Reality News Social Media

App AR Augmented Reality Beauty Try-On Youtube

October 15, 2019

Ben Stevens

No Comments

YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year. The augmented reality app…

Even Instagram's founders could not have predicted at the time that their photo sharing site would become one of today’s most popular direct-to-consumer ecommerce platforms.

Over half of children’s purchases influenced by YouTube and Instagram stars

Advertising Ecommerce Marketing News

Generation Alpha Influencers Instagram Youtube

September 17, 2019

Ben Stevens

No Comments

Over half of children under 16 say their purchases are heavily influenced by their favourite YouTube or Instagram star. According to a new survey conducted by Wunderman Thompson Commerce, 55…

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Entertainment retail sales broke records in 2020 topping £9 billion

Top retailers who are using augmented reality

PrettyLittleThing to host its first ever influencer awards ceremony

YouTube introduces shopping ads to home feed and search results

Over half of children’s purchases influenced by YouTube and Instagram stars

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