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Social media advertising is expected to make up half of all retail advertising spend throughout 2020.

Facebook owns top four most-downloaded apps of the decade

December 19, 2019

Apps, Facebook, Facebook Messenger, Instagram, most downloaded apps, Snapchat, Whatsapp, Youtube

Facebook, Facebook Messenger, WhatsApp and Instagram were the four most downloaded apps of the decade according to new research by App Annie. All four apps are owned by Facebook, with…

TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers.

TikTok, Instagram and YouTube are “the future of ecommerce”

December 9, 2019

Ben Stevens

Advertising, Apps / Mobile, Ecommerce, News, Social Media

Andreessem Horowitz, Instagram, TikTok, Youtube

TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers. According to US venture capital giant Andreessem Horowitz “it…

YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools.

YouTube introduces shopping ads to home feed and search results

November 5, 2019

Ben Stevens

Advertising, Marketing, News

Ads, Google, Home Feed, Puma, Search, Youtube

No Comments

YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools. Google today announced that…

YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year.

YouTube rolls out AR Beauty Try-On app for all brands

October 15, 2019

Ben Stevens

Augmented Reality, News, Social Media

App, AR, Augmented Reality, Beauty Try-On, Youtube

No Comments

YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year. The augmented reality app…

Instagram has officially overtaken Facebook in audience size for the first time despite falling well behind in terms of advert spend.

Over half of children’s purchases influenced by YouTube and Instagram stars

September 17, 2019

Ben Stevens

Advertising, Ecommerce, Marketing, News

Generation Alpha, Influencers, Instagram, Youtube

No Comments

Over half of children under 16 say their purchases are heavily influenced by their favourite YouTube or Instagram star. According to a new survey conducted by Wunderman Thompson Commerce, 55…

MAC Cosmetics has become the first retailer to use YouTube’s interactive augmented reality adverts, after they were launched in June.

MAC launches first AR shoppable YouTube video

August 16, 2019

Ben Stevens

Augmented Reality

AR, Augmented Reality, Famebit, Mac, MAC Cosmetics, Roxette Arisa, Youtube

No Comments

MAC Cosmetics has become the first retailer to use YouTube’s interactive augmented reality adverts, after they were launched in June. YouTube will allow MAC customers to virtually try on 24…

Brands losing $1.3 billion every year to influencers with fake followings

July 25, 2019

Ben Stevens

Marketing, News

Cheq, Instagram, Snapchat, Youtube

No Comments

Brands are losing $1.3 billion (£1.04 billion) every year in social media advertising thanks to influencer’s growing armies of fake followers. According to new research from cyber security company Cheq…

Lego’s CMO slams tech giants for exposing children to “damaging” content

June 24, 2019

Ben Stevens

News

Cannes, Cannes Lions International Festival of Creativity, CMO, Facebook, Google, Julia Goldin, Lego, Youtube

No Comments

Lego’s chief marketing officer (CMO) has slammed big internet companies for exposing children to content that is “actually damaging to them and their privacy is not protected”. Speaking at the…

YouTube launches AR Beauty Try-On feature letting users virtually try on makeup

June 20, 2019

Ben Stevens

Augmented Reality, Marketing, News

AR, AR Beauty Try-On, Augmented Reality, Mac, Youtube

No Comments

YouTube is introducing a new augmented reality (AR) feature which allows users to virtually try on make up while watching beauty tutorials. In a bid to capitalise on the wildly…

Google is set to launch an appeal against a €2.4 billion (£2 billion) fine after it was accused of abusing its power by promoting its own shopping comparison service.

You can now buy items directly from Google Shopping amid major revamp

May 15, 2019

Ben Stevens

Ecommerce, News

Google, Shopping, Surojit Chattarjee, Youtube

No Comments

Google has made major changes to its Shopping platform, making the places where “people come to browse and explore products on Google shoppable”. In a move seeking to position Google…

Youtube

YouTube introduces shopping ads to home feed and search results

Over half of children’s purchases influenced by YouTube and Instagram stars

MAC launches first AR shoppable YouTube video

Brands losing $1.3 billion every year to influencers with fake followings

Lego’s CMO slams tech giants for exposing children to “damaging” content

YouTube launches AR Beauty Try-On feature letting users virtually try on makeup

You can now buy items directly from Google Shopping amid major revamp

Future-Proofing The Gaming Industry In The UK

The Company