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YouTube is testing new shopping features which aim to make it easier for people to “easily discover and purchase products featured” in videos.
YouTube is making a further push into…
Read MoreEntertainment retail sales broke records in 2020 topping £9 billion
Entertainment sales smashed records throughout 2020 as locked down Britain turned to music, video and games to entertain themselves.
According to the latest figures from the Entertainment Retailers Association (ERA)…
Read MoreYouTube could become next major shopping platform as Google introduces direct sales features
YouTube could soon be converted into a shopping platform allowing users to purchase items featured in videos directly from creators and retailers.
Google has begun testing new technology which would…
Read MoreTop retailers who are using augmented reality
“Mixed reality technologies, like AR and VR, hold huge potential for organisations to offer customers new ways to bring their brand to life, whether that’s by transporting them to another…
Read MorePrettyLittleThing to host its first ever influencer awards ceremony
PrettyLittleThing is launching its first ever influencer awards ceremony celebrating the “best influencers in the business”.
The online fashion giant’s awards ceremony will take place on March 18 in London…
Read MoreFacebook owns top four most-downloaded apps of the decade
Facebook, Facebook Messenger, WhatsApp and Instagram were the four most downloaded apps of the decade according to new research by App Annie.
All four apps are owned by Facebook, with…
Read MoreTikTok, Instagram and YouTube are “the future of ecommerce”
TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers.
According to US venture capital giant Andreessem Horowitz “it…
Read MoreYouTube introduces shopping ads to home feed and search results
YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools.
Google today announced that…
Read MoreYouTube rolls out AR Beauty Try-On app for all brands
YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year.
The augmented reality app…
Read MoreOver half of children’s purchases influenced by YouTube and Instagram stars
Over half of children under 16 say their purchases are heavily influenced by their favourite YouTube or Instagram star.
According to a new survey conducted by Wunderman Thompson Commerce, 55…
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