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Augmented reality (AR) shopping is set to see a dramatic rise in adoption thanks to the pandemic, topping 100 million users by the end of the year.

Top retailers who are using augmented reality

March 16, 2020

“Mixed reality technologies, like AR and VR, hold huge potential for organisations to offer customers new ways to bring their brand to life, whether that’s by transporting them to another…

PrettyLittleThing is launching its first ever influencer awards ceremony celebrating the “best influencers in the business”.

PrettyLittleThing to host its first ever influencer awards ceremony

Advertising Industry Marketing News

Awards Ceremony Influencer Instagram PLT PrettyLittleThing TikTok Youtube

March 2, 2020

Ben Stevens

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PrettyLittleThing is launching its first ever influencer awards ceremony celebrating the “best influencers in the business”. The online fashion giant’s awards ceremony will take place on March 18 in London…

Social media is set to “play an even more important role” for retailers post COVID-19 providing a cost-effective form of marketing for cash-strapped companies.

Facebook owns top four most-downloaded apps of the decade

Apps / Mobile Social Media

Apps Facebook Facebook Messenger Instagram most downloaded apps Snapchat Whatsapp Youtube

December 19, 2019

Ava Szajna-Hopgood

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Facebook, Facebook Messenger, WhatsApp and Instagram were the four most downloaded apps of the decade according to new research by App Annie. All four apps are owned by Facebook, with…

President Trump has vowed not to extend social media giant TikTok’s sell-by date of September 15.

TikTok, Instagram and YouTube are “the future of ecommerce”

Advertising Apps / Mobile Ecommerce News Social Media

Andreessem Horowitz Instagram TikTok Youtube

December 9, 2019

Ben Stevens

TikTok, YouTube and Instagram are set to be the “future of ecommerce” as short video sharing platforms continue to attract sellers. According to US venture capital giant Andreessem Horowitz “it…

YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools.

YouTube introduces shopping ads to home feed and search results

Advertising Marketing News

Ads Google Home Feed Puma Search Youtube

November 5, 2019

Ben Stevens

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YouTube is introducing shopping ads to its home feed and search results as Google attempts to capitalise on shoppers increasing use of videos as shopping tools. Google today announced that…

YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year.

YouTube rolls out AR Beauty Try-On app for all brands

Augmented Reality News Social Media

App AR Augmented Reality Beauty Try-On Youtube

October 15, 2019

Ben Stevens

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YouTube’s AR Beauty Try-On feature has now been opened up to all brands on its platform, following the success of its alpha test earlier this year. The augmented reality app…

Instagram has launched its new Instagram Shop feature allowing users to purchase items from inside Explore for the first time.

Over half of children’s purchases influenced by YouTube and Instagram stars

Advertising Ecommerce Marketing News

Generation Alpha Influencers Instagram Youtube

September 17, 2019

Ben Stevens

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Over half of children under 16 say their purchases are heavily influenced by their favourite YouTube or Instagram star. According to a new survey conducted by Wunderman Thompson Commerce, 55…

MAC Cosmetics has become the first retailer to use YouTube’s interactive augmented reality adverts, after they were launched in June.

MAC launches first AR shoppable YouTube video

Augmented Reality

AR Augmented Reality Famebit Mac MAC Cosmetics Roxette Arisa Youtube

August 16, 2019

Ben Stevens

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MAC Cosmetics has become the first retailer to use YouTube’s interactive augmented reality adverts, after they were launched in June. YouTube will allow MAC customers to virtually try on 24…

Instagram has introduced new stickers for businesses and users which immediately redirect people to websites where they can order food or gift cards.

Brands losing $1.3 billion every year to influencers with fake followings

Marketing News

Cheq Instagram Snapchat Youtube

July 25, 2019

Ben Stevens

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Brands are losing $1.3 billion (£1.04 billion) every year in social media advertising thanks to influencer’s growing armies of fake followers. According to new research from cyber security company Cheq…

Lego’s CMO slams tech giants for exposing children to “damaging” content

News

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June 24, 2019

Ben Stevens

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Lego’s chief marketing officer (CMO) has slammed big internet companies for exposing children to content that is “actually damaging to them and their privacy is not protected”. Speaking at the…

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London Fashion Week: How IBM is supporting the British Fashion Council and the ‘Next-Generation’ of Retail

22/09/2020 1:31 PM

IBM is supporting the BFC by optimising the digital London Fashion Week experience, enabling designers to showcase their stories through multimedia content and ensuring an engaging user experience for the global fashion audience.

We are currently living in an altered world. COVID-19 has shown the fragility of businesses across all industries, but particularly in the fashion and retail sector. Whilst many companies had…

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