Iceland expands partnership with Uber Eats

Iceland and Uber Eats have expanded their partnership, adding a further 200 stores to the platform to benefit thousands more customers.

The new expansion will come into force as of April 2022 and will allow Iceland customers to order an “array of food essentials” through the app.

“We are delighted to extend our exclusive partnership with Iceland, which will enable more people to order groceries and essentials via Uber Eats in as little as 30 minutes,” Uber Eats UK general manager Matthew Price said.

This is another great stride in our quest to bring the high street to the nation’s doorstep.”

Both Iceland and Uber Eats have also teased a further expansion to the service later on in the year.

READ MORE: Iceland partners with RangeMe to source “trend-led and innovative” products

Currently over 3,000 items are readily available to choose from including the latest exclusive brand products such as Slimming World, Greggs, TGI Friday’s and Chiquito’s.

Star Buys are continuously updated to provide the users with great value items.

Iceland Foods trading director Andrew Staniland said: “There was no question in cementing our partnership with UberEats with an exclusivity deal. Iceland is committed to delivering a wide range of everyday essentials as well as big brand products at great value.

“Finding solutions to make their lives easier is key and this partnership does just that.”

Customers can access the 2,500 products on the Uber Eats app now, with further store locations open from April 2022.

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