Fruugo integrates Adyen payments into its platform

Ecommerce platform Fruugo has announced a partnership with payments firm Adyen.

The deal means that Fruugo will offer a wide range of local payment methods in each of 41 different countries in which it operates.

It will also provide a risk management solution for Fruugo, protecting against fraudulent transactions while increasing approval rates.

“Retailers have had a challenging year, with many having to bolster or even create an online offering in response to the pandemic.” Fruugo managing director Tony Preedy said.

“Our role as a marketplace is to help retailers recover and grow, by making it easy for them to sell internationally and reach a global customer base for their products.”

“Integrating Adyen into Fruugo’s unique and proprietary technology stack helps us to offer shoppers a secure and frictionless shopping experience, providing the tailored payments experiences based on market preferences that are vital for the localisation of our offer.”

Adyen UK managing director Colin Neil added: “Adyen was designed as a global platform from the outset. So, helping brands understand and offer preferred payment methods and creating slick experiences no matter where the customer is from or how they want to pay, is at the core of what we do.

“We’re passionate about facilitating growth for retailers, and are big advocates of marketplaces to help achieve this.”

“We’re excited to be on this journey with Fruugo, to help transform its marketplace experience and provide the payments expertise to help facilitate growth in every market it seeks to operate in, globally.”

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