DHL Supply Chain has partnered with digital commerce agency, Tryzens, to offer businesses a “rapid start, scalable and cost effective” direct-to-consumer (D2C) route to market.
In partnership with Tryzens, which has a clientele of retailers including Liberty London, Whittard of Chelsea, Lily’s Kitchen and Treasury Wine Estates, the creation of ConsumerDirect was driven by the need to simplify access to both the digital and supply chain capabilities.
According to the companies, the solution will see the pair work together to make entry into D2C simple and low risk for established brands, who are currently selling through wholesale or retail channels.
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This will include consultation and initial set-up, through to navigating the hurdles of acquiring a direct customer base.
“We are delighted to be partnering with Tryzens, who bring further strength to our one-stop-shop, local and global fulfilment solution,” DHL Supply Chain UK and Ireland chief customer officer Alex Hislop said.
“In the market, there is often a misconception that for established consumer goods brands the transition to selling direct is simple, but compared to pureplay online retail, it can be a real challenge to reconfigure supply chains to improve agility and flexibility, build brand loyalty and deeper customer relationships, and maintain important wholesale and retail channel relationships.
“That’s why we’ve established our partnership with Tryzens; both businesses understand that complexity and bring complementary expertise to guide brands on the entire digital and physical journey.”
