Aldi is expanding its partnership with Deliveroo enabling 100,000 customers in London to order hundreds of products online for the first time.
After launching a successful online delivery trial across eight stores in the Midlands last month, Aldi is bringing its partnership to Camden in London.
Customers within a two-mile radius of Aldi’s store on Camden High Street will now be able to order 200 items, up from 150 when the partnership started, for delivery within 30 minutes.
Aldi employees will pick and pack orders made online via the Deliveroo app, before they are then taken to a customer’s home by a Deliveroo driver.
“In the three weeks since we launched our partnership with Deliveroo, feedback from customers has been very positive,” Aldi’s communications director Richard Thornton said.
“Extending that partnership to around 100,000 people living near our Camden store will make it even easier for them to access great-quality, affordable food at Aldi’s unbeatable prices.”
If the service proves popular Aldi says it could be rolled out to all its 875 UK stores.
Aldi is not the first major grocer to enlist the help of Deliveroo to extend its home delivery service while demand continues to skyrocket.
Marks & Spencer, which similarly offered no home delivery service prior to lockdown, announced in March that it was partnering with Deliveroo to offer 130 products.
Last month, it said the popularity of the service had encouraged it to extend its partnership even further, now offering Deliveroo fulfilment in 142 stores across the country.
Morissons, McColl’s and Co-op have all launched similar tie-ups with the delivery giant in an effort to extend their online delivery capacity with relative ease.