Toys R Us and Babies R Us have confirmed a return to the UK with their digital flagship ecommerce websites, in time for Christmas.
Following a website soft-launch in October and a successful relaunch in Australia, the toy retailer has officially announced it is making a come back four years after it shut its UK stores.
“This important event is an acknowledgment of our devotion to the Toys R Us and Babies R Us brands, and testimony to the fantastic working relationship with worldwide brand owner WHP Global,” Dr. Louis Mittoni, CEO and managing director of Toys R Us ANZ, the exclusive licence partner for Toys R Us and Babies R Us told Toy World.
“Tailoring our successful Australian relaunch plan to the UK echoes the success of other eCommerce platform play businesses that have delivered growth and value due to their ability to quickly and cost effectively expand their software, processes, partner relationships and brands into new countries.”
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According to Mittoni since Toys R Us relaunch in June 2019, it scaled quickly as as customers returned to the retailer and its “eCommerce model has proven its success.”
WHP Global and Toys R Us CEO and chairman Yehuda Shmidman, added: “The momentum behind the Toys R Us brand, and its return to key markets including the UK and United States, has been phenomenal.
Toys R Us UK marketing director Mike Coogan concluded: “It is a very exciting time for Babies R Us and Toys R Us and we cannot wait to reclaim our position with British shoppers as the premiere supplier of the very best toys, games, and babycare products for parents and children.”
